CBS Dominates Thursday Overnights

Friday, July 16, 2010
Prime-Time Metered Market Thursday Ratings:
Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Working for Murphy


Prime-Time Metered Market Thursday Ratings:

CBS Wins; Stronger Big Brother This Season
Thursday 7/15/10


CBS   4.7/ 8
ABC 4.4/ 8
Fox    3.8/ 7
NBC 2.4/ 4

CW   0.9/ 2


-Percent Change From the Year-Ago Evening (Thursday, July 16, 2009):

ABC: +76, CW: no change, NBC: – 4, CBS: – 6, NBC: – 7  

-Percent of Schedule in Repeats: 62

-Yesterday’s Winners (Keep in mind, of course, that the expectations are lower in the summer):

Wipeout (ABC), Big Brother (CBS), So You Think You Can Dance (Fox), Rookie Blue (ABC), The Mentalist R (CBS)

-Yesterday’s Losers (excluding repeats):

Nothing…more than half of the line-up was in repeats.

-Ratings Breakdown:

CBS led this third Thursday in July in the overnights, beating second-place ABC by seven percent. Third overall was Fox, followed by a night of all repeats on NBC and The CW.


Summer ABC favorite Wipeout dominated the 8 p.m. hour, with a 5.1 rating/9 share. Effective on July 29, repeats of Shark Tank will occupy the time period. Week four of already renewed scripted Canadian drama Rookie Blue held up well at 9 p.m., with a second-place 4.5/ 8 in the overnights, followed by summer newsmagazine Boston Med at a 3.5/ 6, which also finished second at 10 p.m.


Over at CBS, the first elimination on the addictive Big Brother finished second at 8 p.m., with a 4.5/ 8 in the overnights. But compared to the year-ago performance (3.4/ 6 on July 16, 2009), this was an increase of a noticeable 32 percent, earning it a place on the “winners” listing. SPOILER ALERT: If you have not seen Big Brother last night, stop reading. The departure of Annie, who was revealed as the saboteur, was no doubt a real blow for the show. How the producers will deal with this should be interesting. But Rachel winning HOH means she and Brendon have the power this week. Woo hoo!


Leading out of Big Brother were repeats of CSI (#3: 4.4/ 7) and The Mentalist (#1: 5.1/ 9) from 9-11 p.m. As I have already predicted several times, I think CSI and The Mentalist will flip time periods by midseason.


Elsewhere, a repeat of Glee on Fox (#3: 2.8/ 5) led into the live So You Think You Can Dance Results Show, which squeaked past the competition for overnight dominance with a 4.7/ 8, and should have no trouble winning the 9 p.m. hour among adults 18-49. Comparably, So You Think You Can Dance was consistent from one year earlier.


NBC aired repeats of Community (#4: 2.0/ 4), 30 Rock (#4: 2.0/ 3), The Office (#4: 2.5/ 4), Parks and Recreation (#4: 2.1/ 4) and Law & Order: SVU (#3: 2.7/ 5), which will air in the Thursday 10 p.m. hour for the remainder of the summer. And The CW closed the night with repeats of The Vampire Diaries (#5: 1.0/ 2) and former CBS drama Moonlight (#5: 0.8/ 1). 


Just to keep your interest intact for next season, here is a reminder of the upcoming Thursday line-up (with the new shows capped and bolded). While you have to give ABC credit for trying something unique at 8 p.m. with drama My Generation, the story of a group of former high school students in Austin, Texas who reunite after 10 years could alienate the audience because it is shot in documentary style. Both $#*! My Dad Says on CBS and Outsourced on NBC seem like a compatible fit out of their lead-ins, but the William Shatner comedy stands to lose more of the audience because of the expected stronger support. And Nikita out of The Vampire Diaries seems like a solid fit and is one of Mr. TV’s picks for next season.