CBS Dominates Repeat Drenched Thursday

Friday, December 17, 2010
Prime-Time Metered Market Thursday Ratings:

CBS Wins; Only 8 Percent of the Schedule Original 

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
A Talking Car

CBS Wins; Only 8 Percent of the Schedule Original  

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.


CW   1.3/ 2

-Percent Change From the Year-Ago Evening (Thursday, December 17, 2009):

ABC: +22, CW: + 8, Fox: + 6, CBS: -16, NBC: -47

The Big Bang Theory (CBS), CSI R (CBS), The Mentalist R (CBS)

-Yesterday’s Losers (excluding repeats):

Nothing – 92 percent of the line-up was non-original.  

CBS led this repeat drenched December Thursday, more than doubling distant second-place Fox in the overnights. Next was ABC, followed by NBC and two more back-to-back repeats of The Vampire Diaries on The CW. Only two shows last night, CBS sitcoms The Big Bang Theory and $#*! My Dad Says, were original telecasts.

That said, The Big Bang Theory on CBS topped the Thursday troops, with a healthy 8.7 rating/14 share at 8 p.m. Aforementioned lead-out $#*! My Dad Says also dominated, with a 6.3/10 at 8:30 p.m., but the retention out of Sheldon, Leonard and company was only 72 percent. Overall, the two sitcoms combined bested year-ago occupant Survivor: Samoa (6.1/10 on Dec. 17, 2009) by a solid 23 percent.

Capping off the evening for the Eye net were repeats of CSI (#1: 6.2/10) and The Mentalist (#1: 7.0/12) from 9-11 p.m. Both encore telecasts stood well above the competition in the overnights.

Fox filled the evening with two repeat episodes of Bones (#2: avg. 3.4/ 5 from 8-10 p.m.), while ABC aired repeats of A Charlie Brown Christmas (#2: 4.5/ 7), Grey’s Anatomy (#3: 3.1/ 5) and Private Practice (#2: 2.5/ 4). As a reminder, returning American Idol moves into the Thursday 8 p.m. hour on Fox on Jan. 27, followed by relocated Bones. 

NBC aired a night of all sitcom repeats, and fared miserably as follows:

10:00 p.m. – The Office (R): 2.4/ 4 (#3)

10:30 p.m. – The Office (R): 2.2/ 4 (#3)

As a reminder, NBC will be revamping its Thursday line-up effective on Jan. 20 as follows:

8:00 p.m.: Community
8:30 p.m.: Perfect Couples (new)
9:00 p.m.: The Office
9:30 p.m.: Parks and Recreation (return)
10:00 p.m: 30 Rock (new time)
10:30 p.m.: Outsourced (new time)

Last were the two repeat episodes of The Vampire Diaries on The CW at an average 1.3/ 2 in the overnights from 8-10 p.m.

Ratings Box:

-Above Average Survivor:

Based on the live plus same day ratings for Wednesday, Dec. 15, veteran Survivor: Nicaragua on CBS rose to its second largest audience of the season in households (7.0 rating/12 share), total viewers (12.32 million), adults 18-49 (3.5 rating/11 share) and adults 25-54 (4.8/13), according to Nielsen Media Research. And it remained a double-digit improvement over year-ago occupants The New Adventures of Old Christine and Gary Unmarried. The two-hour season finale, featuring top 5 contestants Chase, Dan, Fabio, Holly and Sash airs this Sunday, Dec. 19 from 8-10 p.m. ET, followed by the live reunion show at 10 p.m. ET. 

-Speaking of Wednesday:

Here are the live plus same day results for Dec. 15: