CBS Dominates Monday; ABC and Fox Also on the Map

THE PROGRAMMING INSIDER
Tuesday, March 9, 2010
 

Prime-Time Metered Market Monday Ratings:

CBS Wins; Fox and ABC Also on the Map

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Making a Living

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Prime-Time Metered Market Monday Ratings:

CBS Wins; Fox and ABC Also on the Map

 
Monday 3/08/10
 

              HH
          Rtg/Shr

CBS    8.5/13
Fox     7.5/11
ABC   6.5/10
NBC   4.0/ 6
CW     1.5/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, March 9, 2009):

CW: +67, CBS: +16, Fox: +10, NBC: no change, ABC: -44

   
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-Yesterday’s Winners:  

How I Met Your Mother (CBS), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS)

 
-Honorable Mention:

The Bachelor: Jason and Molly’s Wedding (ABC), Rules of Engagement (CBS), Castle (ABC)

 

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), Life Unexpected (CW), Trauma (NBC), Gossip Girl (CW), Law & Order (NBC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, March 8, 2010.   

 
 
-Ratings Breakdown:

CBS opened the week on a winning overnight note with its combination of How I Met Your Mother (#2: 7.0 rating/10 share), recent returnee Rules of Engagement (#2: 6.5/10), which is a better fit than former occupant Accidentally on Purpose, Two and a Half Men (#1: 11.0/16), The Big Bang Theory (#1: 10.5/15) and veteran CSI: Miami (#1: 8.0/13), which was down by 14 percent from one year earlier (9.3/13 on March 9, 2009). 

 

Next up was Fox care of old faithful House, which won the 8 p.m. hour with an 8.6/13 in the overnights, and 24 (#3: 6.4/10), which slid by 27 percent from the 8:30 p.m. portion of House (8.8/13). Word at the water cooler is that the quality of 24 is deteriorating rapidly. 

 

Over at ABC, the network filled the 8-10 p.m. block with the very wet The Bachelor: Jason and Molly’s Wedding, which scored a competitive 6.5/ 9 from 8-10 p.m. and performed by half-hour as follows:

 

The Bachelor: Jason and Molly’s Wedding (ABC)

8:00 p.m.: 6.3/ 9 (#3)
8:30 p.m.: 6.3/ 9 (#3)
9:00 p.m.: 6.4/ 9 (#3)
9:30 p.m.: 7.0/10 (#2)
 

Next week ABC will designate the Monday 8-10 p.m. time period to a “special” edition of 20/20: Inside The Bachelor: The Stories Behind the Rose. How much more can the network possibly milk this nonsense? 

 

ABC closed the night with sophomore Castle at a very compatible (and second-place) 6.5/11 at 10 p.m. In an environment where on-the-fence series come and go, ABC was wise to give Castle a second season.

 

Fourth-place NBC had nothing to boast about care of its revised line-up of Chuck (#4: 4.5/ 7), the return of Trauma (#4: 3.3/ 5), which I am sure many people thought was officially canceled, and relocated Law & Order (#3: 4.2/ 7).   Compared to one week earlier, Law & Order dipped by 29 percent from its overnight performance at 10 p.m. (5.9/10 on March 1). 

 

Over at The CW, recently introduced drama Life Unexpected, which has a definite core fan base, moved to 8 p.m. with an uneventful (and last-place) 1.6/ 2 in the overnights. That led into the return of Gossip Girl at a 1.5/ 2 at 9 p.m. While I understand who The CW’s target audience is (young females, of course) based on the overnights these have to be considered “losers.” But let’s keep an open mind for the young female demos. 

 

Source: Nielsen Media Research data

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Ratings Box:

What’s Hot/What’s Not

 

-And the Oscar Goes to…ABC Sunday:

Based on the Fast National Live Plus Same Day ratings, The 82nd Annual Academy Awards on ABC Sunday delivered an average audience of 41.3 million viewers — the most-watched entertainment telecast on any network since Feb. 27, 2005. Comparably, that built by 5.0 million viewers from one year earlier (36.3 million on Feb. 22, 2009), with an increase of eight percent among adults 18-49 (12.1 to 13.1 rating). The Academy Awards stood well above other awards shows this season, outdrawing the 2009 Emmy Awards by 27.8 million viewers (13.5 million), the 2010 Golden Globe Awards by 24.3 million viewers (17.0 million), and the 2010 Grammy Awards by 15.4 million viewers (25.9 million).