CBS Dominates Monday; ABC and Fox Also on the Map

THE PROGRAMMING INSIDERTuesday, March 9, 2010 Prime-Time Metered Market Monday Ratings:CBS Wins; Fox and ABC Also on the Map Ratings Box:What's Hot/What's Not On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time:Making a Living____________________________________________________________________________ Prime-Time Metered Market Monday Ratings:CBS Wins; Fox and ABC Also on the Map Monday 3/08/10 HH Rtg/Shr CBS 8.5/13Fox 7.5/11ABC 6.5/10NBC 4.0/ 6CW 1.5/ 2 ---------- -Percent Change From the Year-Ago Evening (Monday, March 9, 2009):CW: +67, CBS: +16, Fox: +10, NBC: no change, ABC: -44 ---------- -Yesterday’s Winners: How I Met Your Mother (CBS), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS) -Honorable Mention:The Bachelor: Jason and Molly’s Wedding (ABC), Rules of Engagement (CBS), Castle (ABC) -Yesterday’s Losers (excluding repeats):Chuck (NBC), Life Unexpected (CW), Trauma (NBC), Gossip Girl (CW), Law & Order (NBC) ---------- Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, March 8, 2010. ---------- -Ratings Breakdown: CBS opened the week on a winning overnight note with its combination of How I Met Your Mother (#2: 7.0 rating/10 share), recent returnee Rules of Engagement (#2: 6.5/10), which is a better fit than former occupant Accidentally on Purpose, Two and a Half Men (#1: 11.0/16), The Big Bang Theory (#1: 10.5/15) and veteran CSI: Miami (#1: 8.0/13), which was down by 14 percent from one year earlier (9.3/13 on March 9, 2009). Next up was Fox care of old faithful House, which won the 8 p.m. hour with an 8.6/13 in the overnights, and 24 (#3: 6.4/10), which slid by 27 percent from the 8:30 p.m. portion of House (8.8/13). Word at the water cooler is that the quality of 24 is deteriorating rapidly. Over at ABC, the network filled the 8-10 p.m. block with the very wet The Bachelor: Jason and Molly’s Wedding, which scored a competitive 6.5/ 9 from 8-10 p.m. and performed by half-hour as follows: The Bachelor: Jason and Molly’s Wedding (ABC)8:00 p.m.: 6.3/ 9 (#3)8:30 p.m.: 6.3/ 9 (#3)9:00 p.m.: 6.4/ 9 (#3)9:30 p.m.: 7.0/10 (#2) Next week ABC will designate the Monday 8-10 p.m. time period to a “special” edition of 20/20: Inside The Bachelor: The Stories Behind the Rose. How much more can the network possibly milk this nonsense? ABC closed the night with sophomore Castle at a very compatible (and second-place) 6.5/11 at 10 p.m. In an environment where on-the-fence series come and go, ABC was wise to give Castle a second season. Fourth-place NBC had nothing to boast about care of its revised line-up of Chuck (#4: 4.5/ 7), the return of Trauma (#4: 3.3/ 5), which I am sure many people thought was officially canceled, and relocated Law & Order (#3: 4.2/ 7). Compared to one week earlier, Law & Order dipped by 29 percent from its overnight performance at 10 p.m. (5.9/10 on March 1). Over at The CW, recently introduced drama Life Unexpected, which has a definite core fan base, moved to 8 p.m. with an uneventful (and last-place) 1.6/ 2 in the overnights. That led into the return of Gossip Girl at a 1.5/ 2 at 9 p.m. While I understand who The CW’s target audience is (young females, of course) based on the overnights these have to be considered “losers.” But let’s keep an open mind for the young female demos. Source: Nielsen Media Research data____________________________________________________________________________ Ratings Box:What's Hot/What's Not -And the Oscar Goes to…ABC Sunday:Based on the Fast National Live Plus Same Day ratings, The 82nd Annual Academy Awards on ABC Sunday delivered an average audience of 41.3 million viewers -- the most-watched entertainment telecast on any network since Feb. 27, 2005. Comparably, that built by 5.0 million viewers from one year earlier (36.3 million on Feb. 22, 2009), with an increase of eight percent among adults 18-49 (12.1 to 13.1 rating). The Academy Awards stood well above other awards shows this season, outdrawing the 2009 Emmy Awards by 27.8 million viewers (13.5 million), the 2010 Golden Globe Awards by 24.3 million viewers (17.0 million), and the 2010 Grammy Awards by 15.4 million viewers (25.9 million). Earlier in the evening on ABC, The final Barbara Walters Special themed to the Oscars rose to its biggest overall audience in eight years, with 15.0 million viewers at 7 p.m. And Oscar’s Red Carpet 2010 half-hour pre-show averaged 25.1 million viewers at 8 p.m., its largest audience in three years. ---------- -Also on Oscar Night:The fifth annual Jimmy Kimmel Live: After the Academy Awards on ABC rose to a record 4.7 million viewers -- 400,000 more than one year earlier. Source: Nielsen Media Research data ________________________________________________________________________________ On the Air Tonight:Prime-Time Programming Options Tuesday 3/09/10 ABC: 8:00 p.m. Lost (R) 9:00 p.m. Lost10:00 p.m. The Forgotten CBS: 8:00 p.m. NCIS 9:00 p.m. NCIS: Los Angeles 10:00 p.m. The Good Wife NBC: 8:00 p.m. The Biggest Loser (two hours)10:00 p.m. Parenthood Fox: 8:00 p.m. American Idol 9:00 p.m. Glee (R) CW: 8:00 p.m. 90210 9:00 p.m. Melrose Place ________________________________________________________________________ TV Tidbits:Notes of Interest -NBC Schedules 100 Questions:Upcoming NBC sitcom 100 Questions, the tale of a woman (Sophie Winkleman) looking for love who joins an online dating site and revisits various times in her life as she takes a 100-question compatibility test, has been finally scheduled. The half-hour will air Thursdays at 8:30 p.m. out of repeats of Community and into repeats of The Office beginning on May 27. Considering the episode order was already slashed from 13 to 6, do not expect a second season for 100 Questions. -Speaking of NBC:The network has extended its exclusive agreement with Donald Trump and the Miss Universe Organization to broadcast the Miss Universe and Miss USA pageants for three more years effective in 2011. The deal, which includes the Spanish language simulcast on Telemundo, will expire in 2014. -Good Luck Charlie on The Disney Channel:Disney Channel, the home of Hannah Montana and Sonny With a Chance, has a new sitcom coming up: Good Luck Charlie, which revolves around what happens when a new baby joins a household populated with teenagers. It premieres on Sunday, April 4 at 8:30 p.m. ET. -The Blind Side on ABC Family:Feel good ABC Family has acquired the rights to theatrical The Blind Side, headlined by Academy Award winner Sandra Bullock. The Blind Side is slated to debut on the cable network in 2012. ______________________________________________________________________________ TV Trivia Time:Making a Living What did Harriette Winslow do for a living on sitcom Perfect Strangers? Administrative assistant Bus driver Elevator operator Telephone solicitor Waitress The answer to yesterday’s question: Which one of the following five dramas never spun-off a series of its own? DallasDynastyMiami ViceMurder, She WroteHill Street Blues Is: c) Miami Vice. As for the others who did actually produce spin-offs: -Dallas: Knots Landing-Dynasty: The Colbys-Murder, She Wrote: The Law and Harry McGraw-Hill Street Blues: Beverly Hills Buntz -Current kudos goes to:Steve Albright, Janice Barney, Becky Beaty, Burt Benoliel, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, Larry Collins, Tom Condosta, Harold Cooper, Audrey Davis, James Davison, John Ferlazzo, Arleen Fong, Jerry Gibbons, Maureen Goldman, Robert Gori, Bob Ingersoll, David Jackino, Cliff Jackson, Ken Jobe, Deb Kainer, Mary Kalnin, Synda Kollman, Andi Kupersmith, Mark Krause, Steven Kurtzer, Patty Lynch, Lisa Menin, Debbie Mirr, Jim Moore, Michael Murphy, Jay Ogletree, Aaron Paquette, Alan Perris, Alex Petrilli, Jr., Greg Phelan, Gordon Purcell, Joe Rubi, David Ruckman, Russ Schwartz, Michael Shields, Andrew Stearn, Ronnie Tallant, Larry Weinstock, Tammy Wiard

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CBS Dominates Monday; ABC and Fox Also on the Map

Marc Berman

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