CBS Announces Pick-Up of Canadian Drama The Bridge


THE PROGRAMMING INSIDER
Friday, February 20, 2009
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

TV Nicknames

 
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Note: All overnight data for Tuesday, Feb. 17, Wednesday, Feb. 18, and Thursday, Feb. 19 will be held by Nielsen until Friday due to stations making the digital transition.  Although a small percentage of stations transitioned yesterday, the purpose of the three-day hold is to ensure that all necessary changes have been made in Nielsen’s internal systems to properly credit the stations that transition. Overnight data for Tuesday through Thursday is expected to be released on Friday morning.

 

Make sure you go to PIFeedback.com at approximately 12 p.m. ET, however, for a look at the fast affiliate results for Thursday, Feb. 19.

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Ratings Box:
What’s Hot/What’s Not
-Big Gains for Cartoon Network:

Based on ratings for the week of Feb. 9 (and ignited by Star Wars: Clone Wars and Pokemon 11: Giratina & The Sky Warrior), Cartoon Network ranked first among all basic cable networks for the prime-time delivery of boys 6-11 and boys 9-14   Compared to the year-ago week, the home of must see animation increased by a hefty 27 percent in kids 2-11 (904,000), 35 percent in kids 6-11 (678,000) and 33 percent among kids 9-14 (534,000). Star Wars: The Clone Wars topped the charts in all of television – broadcast and cable – among boys 6-11, with a second place finish among boys 9-14.

 

-National Ratings in Primetime – Week of Feb. 16 to-Date (Through Wednesday, Feb. 18):

Two nights (and three hours) of American Idol has, of course, lifted Fox well above the competing networks. But keep in mind that the upcoming 81st Annual Academy Awards on Sunday will give ABC a significant boost. And four more nights of Fox minus Idol will result in a significantly lower weekly average. The only original program on the CW this week, meanwhile, is the series-finale of 13: Fear is Real tonight (and that will be lucky to even attract one million viewers). 

 

Here is the national ratings to-date from Monday, Feb. 16 through Wednesday, Feb. 18:

 
Households:

Fox: 10.7 rating/16 share, CBS: 7.8/12, ABC and NBC: 4.8/ 8 each, CW and MNTV: 0.7/ 1 each

 
Total Viewers:

Fox: 18.75 million, CBS: 12.38, NBC: 7.60, ABC: 7.53, MNTV: 1.10, CW: 950,000

 
Adults 18-49:

Fox: 6.9 rating/17 share, CBS: 3.0/ 8, ABC: 2.9/ 7, NBC: 2.7/ 7, CW: 0.4/ 1, MNTV: 0.3/ 1

 
Source: Nielsen Media Research data
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On the Air This Weekend:
Prime-Time Programming Options

 
Friday 2/20/09
 

 8:00 p.m. Wife Swap

 9:00 p.m. Supernanny

10:00 p.m. 20/20
 
CBS:

 8:00 p.m. Ghost Whisperer (R)

 9:00 p.m. Flashpoint (R)

10:00 p.m. Numb3rs (R)
 
NBC:

 8:00 p.m. Howie Do It (two episodes: original and repeat)

 9:00 p.m. Friday Night Lights  

10:00 p.m. Dateline
 
Fox:

 8:00 p.m. Terminator: The Sarah Connor Chronicles

 9:00 p.m. Dollhouse

 
CW:

 8:00 p.m. Everybody Hates Chris (R)

 8:30 p.m. The Game (R)

 9:00 p.m. 13 – Fear is Real (series finale)

 
MNTV
 8:00 p.m. Friday Night Smackdown!
 
 
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Saturday 2/21/09
 
ABC:
 8:00 p.m. Scrubs (R)
 8:30 p.m. Movie: Hitch (R)
 
CBS:
 8:00 p.m. Without a Trace (R)

 9:00 p.m. Criminal Minds (R)

10:00 p.m. 48 Hours Mystery
 
NBC:

 8:00 p.m. Law & Order: Criminal Intent (R)

 9:00 p.m. Law & Order (R)

10:00 p.m. Law & Order: SVU (R)
 
Fox:

 8:00 p.m.  Cops

 9:00 p.m. America’s Most Wanted

 
MNT

 8:00 p.m. Movie: Bushwhacked (R)

 
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Sunday 2/22/09
 
ABC:

 7:00 p.m. Barbara Walters Special

 8:00 p.m. The Oscars Red Carpet

 8:30 p.m. The 81st Annual Academy Awards  

 
CBS:

 7:00 p.m. 60 Minutes

 8:00 p.m. The Amazing Race 14

 9:00 p.m. Cold Case (R)

10:00 p.m. The Unit (R)
 
NBC:

 7:00 p.m. Dateline (two hours)

 9:00 p.m. 100 Most Outrageous Moments of All-Time 2