CBS Announces Pick-Up of Canadian Drama The Bridge

Friday, February 20, 2009
Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

TV Nicknames


Note: All overnight data for Tuesday, Feb. 17, Wednesday, Feb. 18, and Thursday, Feb. 19 will be held by Nielsen until Friday due to stations making the digital transition.  Although a small percentage of stations transitioned yesterday, the purpose of the three-day hold is to ensure that all necessary changes have been made in Nielsen’s internal systems to properly credit the stations that transition. Overnight data for Tuesday through Thursday is expected to be released on Friday morning.


Make sure you go to at approximately 12 p.m. ET, however, for a look at the fast affiliate results for Thursday, Feb. 19.

Ratings Box:
What’s Hot/What’s Not
-Big Gains for Cartoon Network:

Based on ratings for the week of Feb. 9 (and ignited by Star Wars: Clone Wars and Pokemon 11: Giratina & The Sky Warrior), Cartoon Network ranked first among all basic cable networks for the prime-time delivery of boys 6-11 and boys 9-14   Compared to the year-ago week, the home of must see animation increased by a hefty 27 percent in kids 2-11 (904,000), 35 percent in kids 6-11 (678,000) and 33 percent among kids 9-14 (534,000). Star Wars: The Clone Wars topped the charts in all of television – broadcast and cable – among boys 6-11, with a second place finish among boys 9-14.


-National Ratings in Primetime – Week of Feb. 16 to-Date (Through Wednesday, Feb. 18):

Two nights (and three hours) of American Idol has, of course, lifted Fox well above the competing networks. But keep in mind that the upcoming 81st Annual Academy Awards on Sunday will give ABC a significant boost. And four more nights of Fox minus Idol will result in a significantly lower weekly average. The only original program on the CW this week, meanwhile, is the series-finale of 13: Fear is Real tonight (and that will be lucky to even attract one million viewers). 


Here is the national ratings to-date from Monday, Feb. 16 through Wednesday, Feb. 18:


Fox: 10.7 rating/16 share, CBS: 7.8/12, ABC and NBC: 4.8/ 8 each, CW and MNTV: 0.7/ 1 each

Total Viewers:

Fox: 18.75 million, CBS: 12.38, NBC: 7.60, ABC: 7.53, MNTV: 1.10, CW: 950,000

Adults 18-49:

Fox: 6.9 rating/17 share, CBS: 3.0/ 8, ABC: 2.9/ 7, NBC: 2.7/ 7, CW: 0.4/ 1, MNTV: 0.3/ 1

Source: Nielsen Media Research data

On the Air This Weekend:
Prime-Time Programming Options

Friday 2/20/09

 8:00 p.m. Wife Swap

 9:00 p.m. Supernanny

10:00 p.m. 20/20

 8:00 p.m. Ghost Whisperer (R)

 9:00 p.m. Flashpoint (R)

10:00 p.m. Numb3rs (R)

 8:00 p.m. Howie Do It (two episodes: original and repeat)

 9:00 p.m. Friday Night Lights  

10:00 p.m. Dateline

 8:00 p.m. Terminator: The Sarah Connor Chronicles

 9:00 p.m. Dollhouse


 8:00 p.m. Everybody Hates Chris (R)

 8:30 p.m. The Game (R)

 9:00 p.m. 13 – Fear is Real (series finale)

 8:00 p.m. Friday Night Smackdown!
Saturday 2/21/09
 8:00 p.m. Scrubs (R)
 8:30 p.m. Movie: Hitch (R)
 8:00 p.m. Without a Trace (R)

 9:00 p.m. Criminal Minds (R)

10:00 p.m. 48 Hours Mystery

 8:00 p.m. Law & Order: Criminal Intent (R)

 9:00 p.m. Law & Order (R)

10:00 p.m. Law & Order: SVU (R)

 8:00 p.m.  Cops

 9:00 p.m. America’s Most Wanted


 8:00 p.m. Movie: Bushwhacked (R)

Sunday 2/22/09

 7:00 p.m. Barbara Walters Special

 8:00 p.m. The Oscars Red Carpet

 8:30 p.m. The 81st Annual Academy Awards  


 7:00 p.m. 60 Minutes

 8:00 p.m. The Amazing Race 14

 9:00 p.m. Cold Case (R)

10:00 p.m. The Unit (R)

 7:00 p.m. Dateline (two hours)

 9:00 p.m. 100 Most Outrageous Moments of All-Time 2