CBS Announces Fall 2010 Premiere Dates

Friday, July 23, 2010
Prime-Time Metered Market Thursday Ratings:

CBS Inches Past ABC; Big Brother Remains on the Plus Side

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

No TV Show Title Here


Note: The Programming Insider will be reporting live from The Summer Television Critics Association Press Tour in Los Angeles, California effective on Thursday, July 29 through Friday, August 6. All regularly scheduled sections — Prime Time Ratings, Ratings Box, On the Air Tonight, TV Tidbits and TV Trivia Time — will return on Monday, August 9. But don’t forget to click on for your daily dose of the fast affiliate ratings results, and other nuggets of note from The Press Tour.

Prime-Time Metered Market Thursday Ratings:

CBS Inches Past ABC; Big Brother Remains on the Plus Side

Thursday 7/22/10


CBS   4.5/ 8
ABC 4.4/ 8
Fox    3.7/ 6
NBC 2.5/ 4

CW   1.0/ 2


-Percent Change From the Year-Ago Evening (Thursday, July 23, 2009):

ABC: +110, NBC: + 4, CBS: – 6, CW: – 9, Fox: -18


-Percent of the Schedule in Repeats: 62

-Yesterday’s Winners:

Wipeout (ABC), Big Brother (CBS), So You Think You Can Dance (Fox), Rookie Blue (ABC), The Mentalist R (CBS)


-Yesterday’s Losers (excluding repeats):

Nothing…more than half of the line-up were encore telecasts.

-Ratings Breakdown:

CBS inched past ABC for overnight Thursday dominance by one-tenth of a rating point, but victory among adults 18-49 could be a race between ABC, CBS and third-place Fox. In the distant No. 4 spot was NBC, followed by more repeats on The CW.


Summer ABC favorite Wipeout won the 8 p.m. hour, with a 5.3 rating/9 share in the overnights. Next was CBS’ Big Brother (4.3/ 7), which built by a hefty 26 percent from one year earlier (3.4/ 6 on July 23, 2009), followed by a repeats of Fox’s Glee (2.9/ 5), NBC’s Community and 30 Rock (2.1/ 4 each), and The Vampire Diaries on The CW (1.1/ 2). This fall, there is no reason to believe relocated 30 Rock at 8:30 p.m. will generate much interest.   SPOILER ALERT…As for Big Brother, teary-eyed Monet was the obvious pick to depart last night. But unless Brendon won HOH last night, “The Brigade” alliance could gain more control. 


The live results show on Fox’s So You Think You Can Dance won the 9 p.m. hour, with a 4.6/ 8 in the overnights. In an unexpected turn, the judges decided not to eliminate any of the bottom three dancers (Billy Bell, Robert Roldan and Jose Ruiz), which means that two will bid adieu next week. Compared to the year-ago evening (5.1/ 9 on July 23, 2009), So You Think You Can Dance dipped by 10 percent. Mary Murphy…we miss you.


Second at 9 p.m. was successful ABC summer drama Rookie Blue (4.4/ 7), which has earned its renewal stripes, followed by encore telecasts of CBS’ CSI (4.4/ 8), NBC’s The Office (2.5/ 4) and Parks and Recreation (2.0/ 3), and Moonlight on The CW (1.0/ 2). Don’t forget that struggling Parks and Recreation returns in midseason. 


First at 10 p.m. was a repeat of CBS’ The Mentalist (5.0/ 9), which I predict will flip time periods with CSI by midseason, followed by ABC’s Boston Med (3.6/ 6) and a repeat of NBC’s Law & Order: SVU. 


Just to keep your interest intact for next season, here is a reminder of the upcoming Thursday line-up (with the new shows capped and bolded). The best bet of the four new Thursday entries is CW drama Nikita, which should fit well out of season two of The Vampire Diaries. ABC drama My Generation, the story of a group of former high school students in Austin, Texas who reunite after 10 years looks ambitious, but the documentary style filmmaking could turn viewers off. And while comedies $#*! My Dad Says on CBS and Outsourced on NBC could benefit from the lead-in support, expect a fair degree of erosion for both. Since CBS is not known for airing comedies on Thursday, the better chance to succeed is Outsourced.