CBS and NBC Lead Week of Dec. 13

THE PROGRAMMING INSIDER

Wednesday, December 22, 2010

 

Prime-Time Metered Market Tuesday Ratings:

A Night of Encores Dominate on CBS

 
National Ratings in Prime-Time:

Week of December 13, 2010

 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Working 9 to 5

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Prime-Time Metered Market Tuesday Ratings:

A Night of Encores Dominate on CBS

 

Tuesday 12/21/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS   6.7/11
NBC 4.2/ 7
Fox    3.3/ 5
ABC 2.7/ 4
CW    0.7/ 1
 
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-Percent Change From the Year-Ago Evening (Tuesday, December 15, 2009):

NBC: +35, Fox: +18, CW: +17, ABC: – 4, CBS: -12
 
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-Yesterday’s Winners:

NCIS R (CBS), NCIS: Los Angeles R (CBS), The Good Wife R (CBS)

 

-Yesterday’s Losers (excluding repeats):

Skating with the Stars (ABC)

 
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-Ratings Breakdown:

Repeat populated CBS led this fourth Tuesday in December in the overnights, with an advantage of a hefty 60 percent over No. 2 NBC. Third overall was Fox, followed by lowly ABC and a night of non-originals on The CW. CBS, in fact, finished first in every half-hour with its encore combination of NCIS (8.1 rating/13 share), spin-off NCIS: Los Angeles (7.4/12) and older-skewing The Good Wife (5.0/ 8). For CBS’ upcoming midseason line-up, which will not impact Tuesday, see TV Tidbits below.

 

Second-place NBC populated the evening with game show Minute to Win it (#2: 4.2/ 7 at 8 p.m.) and a repeat of Saturday Night Live Presents: A Very Gilly Christmas, which averaged a 4.3/ 7 from 9-11 p.m. and fared as follows by half-hour:

 

Saturday Night Live Presents: A Very Gilly Christmas R (NBC)

 9:00 p.m.: 4.2/ 7 (#2)
 9:30 p.m.: 4.4/ 7 (#2)

10:00 p.m.: 4.4/ 7 (#2)

10:30 p.m.: 4.1/ 7 (#2)

 

Elsewhere, Fox aired opened with a repeat of Glee (#3: 3.2/ 5 at 8 p.m.), followed by new game show Million Dollar Money Drop at a third-place 3.6/ 6 at 9 p.m. Despite the lackluster overnight performance, Million Dollar Money Drop could indeed win the hour among adults 18-49 given the lack of original competition. Ditto for NBC’s Minute to Win It on NBC one hour earlier. 

 

ABC dud Skating with the Stars remained just that, with a fourth-place 2.7/ 5 in the overnights at 8 p.m., followed by repeats of No Ordinary Family (#4: 2.3/ 4) and Detroit: 1-8-7 (#3: 3.1/ 5) from 9-11 p.m. As a reminder, upcoming Dana Delany crime solver Body of Proof steps into the Tuesday 10 p.m. hour in April after Detroit 1-8-7 concludes the season (and potentially its series-run).

 

The CW capped off the evening with repeats of One Tree Hill (#5: 0.9/ 2) and Life Unexpected (#5: 0.7/ 1), which officially concludes with back-to-back episodes on January 17.

 
Source: Nielsen Media Research data (R = repeat)

 
 
Week of December 13, 2010
 

It was another week of mixed leadership, with CBS first in households, total viewers and adults 25-54 (for 12 out of the last 13 weeks); and the home of The Sing-Off, NBC, first among adults 18-49 and adults 18-34. Led by two nights (and four hours) of improved The Sing-Off (versus one night and two hours one year earlier) and another stellar Sunday Night Football match-up (Green Bay at New England), NBC built year-to-year by as much as 18 percent among adults 25-54. CBS posted minor erosion, as did ABC and The CW. But Fox (which ranked fourth in households and total viewers, and third demographically) lost about one-third of its audience.

 

Ongoing NBC holiday competition The Sing-Off remained on the double-digit plus side from one year earlier, with results for the two nights this week as follows: