CBS and Fox Win First Week of Summer Season

Wednesday, June 3, 2009
Prime-Time Metered Market Tuesday Ratings:
National Ratings in Prime-Time:

Week of May 25, 2009

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
CBS Wins; NBC a Close Second
Tuesday 6/02/09


CBS   6.7/11
NBC 6.4/11
Fox    3.2/ 5
ABC 2.7/ 4
CW    1.1/ 2

Note: Overnight comparisons to one year earlier were not available. 


Due to popular demand, the daily listing of winners and losers are back!

-Yesterday’s Winners:

NCIS R (CBS), The Mentalist R (CBS), Inside the Obama White House (NBC), Law & Order: SVU (NBC)

-Bizarre Guilty Pleasure:
I’m a Celebrity…Get Me Out of Here! (NBC)
Mental (Fox)
-Yesterday’s Losers (Excluding Repeats):
According to Jim (ABC), ABC News Special: Earth 2100, Hitched or Ditched (CW)
-Ratings Breakdown:

CBS led this first Tuesday in June in the overnights, beating second-place NBC by five percent. In the distant No. 3 spot was Fox, followed by ABC and the CW. 


A repeat of CBS’ NCIS led the 8 p.m. hour with ease based on the overnights, with a 7.6 rating/13 share. Second was night two of NBC’s I’m a Celebrity…Get Me Out of Here!, with a 4.1/ 7. Comparably, that was down by five percent from its debut one night earlier (4.3/ 7 on June 1). But the strength of this odd guilty pleasure falls within the young adult demos (and it opened on Monday with a respectable 2.6 rating/ 8 share among adults 18-49, based on the final nationals). NBC is reportedly already interested in extending the three week run. As for the “departure” of the obnoxious Heidi Montag and Spencer Pratt, rumor has it that: a) they will be back, or b) siblings Holly Montag and Stephanie Pratt may be stepping in. Regardless of what happens, people are talking about I’m a Celebrity…Get Me Out of Here!


Also airing from 8-9 p.m. was a repeat of Fox’s House (2.9/ 5), two episodes of ABC’s canceled According to Jim, including the series-finale (avg. 2.6/ 4 — yes, it is finally gone!), and a repeat of CW clinker Hitched or Ditched (1.0/ 2).


Top-rated overnight honors remained in CBS’ court with a repeat of The Mentalist at a 7.3/11 at 9 p.m. But a very close second was part one of NBC news special, Inside the Obama White House, at a 6.9/11. Next was week two of Fox drama Mental (3.6/ 6), which dropped by five percent from its lackluster week-ago opener (3.8/ 6 on May 26). Also in week two news was the CW’s Hitched or Hitched, which was ditched by the audience with a last-place 1.2/ 2. One week earlier, it launched at the same deadly overnight performance. 


Over at ABC, two hour special ABC News Special: Earth 2100, anchored by Bob Woodruff, was off the charts with a mere 2.7/ 4 from 9-11 p.m. Take a look at the half hour breakdown:


ABC News Special: Earth 2100

 9:00 p.m.: 2.9/ 5 (#4)
 9:30 p.m.: 2.8/ 4 (#4)

10:00 p.m.: 2.7/ 4 (#3)

10:30 p.m.: 2.6/ 4 (#3)


NBC moved into the 10 p.m. overnight winner’s circle care of the season-finale of Law & Order: SVU at an 8.3/14. Comparably, that beat CBS’ second-place 48 Hours Mystery (5.3/ 9), which now airs two times per week, by a hefty 57 percent. And there you have it…that’s Tuesday.


Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of May 25, 2009


CBS and Fox remained the networks to beat on this first week of the summer season, with CBS first in households, total viewers and adults 25-54; and Fox No. 1 among adults 18-49 and adults 18-34. Comparably, CBS was close to year-ago levels, while Fox dipped by margins of 8 to 17 percent despite the successful return of summer favorite So You Think You Can Dance.