CBS and Fox Share Weekly Bragging Rights

Wednesday, April 21, 2010

Fox Dominates; Kate Gosselin Sent Packing on ABC’s DWTS


National Ratings in Prime-Time:

Week of April 12, 2010
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Prime-Time Metered Market Tuesday Ratings:
Fox Dominates; Kate Gosselin Sent Packing on ABC’s DWTS
Tuesday 4/20/10


Fox   11.2/17
ABC   7.2/11
CBS    6.3/10
NBC   5.4/ 8
CW    0.6/ 1

-Percent Change From the Year-Ago Evening (Tuesday, April 21, 2009):

ABC: +33, Fox: +13, NBC: no change, CBS: -10, CW: -57

-Yesterday’s Winners:

American Idol (Fox), Dancing With the Stars (ABC), Glee (Fox), Lost (ABC)


-Honorable Mention:

NCIS R (CBS), NCIS: Los Angeles R (CBS)

 -Yesterday’s Losers (excluding repeats):

-Ratings Breakdown:

Fox led the Tuesday troops, with a 4.0 metered market rating point advantage over second-place ABC.  Third was a night of repeats on CBS, followed by NBC and also all encore telecasts on The CW.


Fox’s American Idol was, of course, the top-rated show of the evening, with a rock-solid 13.1 rating/20 share in the overnights from 8-9 p.m. Lead-out Glee, no doubt, is benefiting, with a dominant 9.4/14 at 9 p.m. As for the bottom three on American Idol tonight, my picks are Aaron Kelly, Michael Lynch and Tim Urban. Although it could be neck and neck between the three, my prediction is smiling Tim will be signing off.  


Over at ABC, the live Dancing With the Stars Results Show finished a comfortable second at 8 p.m., with a 10.4/16 in the overnights. To the unhappiness of the producers, no doubt, Kate Gosselin was sent packing. As bad as dancer as she is, and that is very bad, Kate makes great reality television and the competition will not be the same without her.  Next on the alphabet net was Lost at a second-place 7.2/11 at 9 p.m., which will likely translate into a high-3 rating among adults 18-49, followed by on-the-fence V at a last-place 4.2/ 7 at 10 p.m. Retention for V out of the 9:30 p.m. portion of Lost (6.8/10) was only 62 percent.


In a night of all repeats, CBS’ NCIS opened with a still respectable 6.8/10 at 8 p.m. (#3), followed by NCIS: Los Angeles (#3: 6.7/10), which had almost full retention, and The Good Wife (#1: 5.6/ 9). Although The Good Wife encore managed to win the 10 p.m. hour in the overnights, chances are it will finish third among adults 18-49. 


NBC’s The Biggest Loser was in the map with an improved 5.5/ 8 in the overnights from 8-10 p.m., building in each half-hour as follows:


The Biggest Loser (NBC)

8:00 p.m.: 4.9/ 8 (#4)

8:30 p.m.: 5.0/ 7 (#4)

9:00 p.m.: 5.9/ 9 (#4)

9:30 p.m.: 6.3/ 9 (#4)


Capping off the evening for NBC was just renewed Parenthood at a second-place 5.1/ 8 in the overnights at 10 p.m. (and an expected first-place finish among adults 18-49).


Last, and very least, were repeats of The CW’s 90210 (0.7/ 1) and Life Unexpected (0.6/ 1), which I personally think will be granted a second season. Stay tuned.


Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of April 12, 2010

Mirroring recent weeks, CBS and Fox led the primetime troops for the week of April 12, which is a pattern that will likely continue for the remainder of the traditional (September – May) TV season. CBS was first in households and total viewers for the sixth consecutive week, and Fox No. 1 in the three key demos – adults 18-49, adults 25-54 and adults 18-34.   Both networks experienced minor losses compared to the year-ago week. Excluding a second-place finish among adults 18-34, ABC finished third at levels close to one year earlier. Fourth was deteriorating NBC, which dipped by margins of 10 to 28 percent in the five surveyed categories, followed by The CW, which benefited by populating 90 percent of its schedule with originals (as opposed to more repeats than original telecasts one year earlier, including the then low-rated Sunday schedule).