CBS and Fox Lead Week of July 12


Wednesday, July 21, 2010


Prime-Time Metered Market Tuesday Ratings:

NBC Inches Past CBS; Fox the Network to Beat Among Adults 18-49

National Ratings in Prime-Time:

Week of July 12, 2010


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

A Clean Question

Prime-Time Metered Market Tuesday Ratings:
NBC Inches Past CBS; Fox the Network to Beat Among Adults 18-49


Tuesday 7/20/10



NBC 5.4/ 9
CBS   5.3/ 9
Fox    4.5/ 7
ABC 3.1/ 6
CW    0.6/ 1

-Percent Change From the Year-Ago Evening (Tuesday, July 21, 2009):

CBS: +29, ABC: +24, Fox: +15, CW: no change, NBC: – 8

-Yesterday’s Winners:

NCIS R (CBS), Wipeout (ABC), Hell’s Kitchen (Fox), America’s Got Talent (NBC)


-Yesterday’s Losers (excluding repeats):

Losing it With Jillian (NBC), Downfall (ABC), Primetime: Family Secrets (ABC)


-Ratings Breakdown:

NBC inched past CBS for overnight Tuesday dominance, with a 0.1 rating point advantage. Third overall was a night of Hell’s Kitchen on Fox, which is poised for nightly victory among adults 18-49, followed by ABC and more repeats on The CW.


A repeat of older-skewing CBS powerhouse NCIS opened the evening with a dominant 6.8 rating/12 share in the overnights at 8 p.m. Second in the time period was ABC summer favorite Wipeout (4.9/ 8), followed by the first hour of Hell’s Kitchen on Fox (4.4/ 7), the season (or series) finale of NBC clinker Losing it With Jillian (2.8/ 5), and a repeat of tired One Tree Hill on The CW (0.7/ 1). Dominance among adults 18-49 should be neck-and-neck between Wipeout and Hell’s Kitchen. Note to Jillian Michaels: stick to The Biggest Loser and avoid any future summer series. 


NBC moved into the overnight winner’s circle at 9 p.m. care of the first half of a two-hour installment of America’s Got Talent, which scored a very healthy 6.7/11. Comparably, that outdelivered the 8:30 p.m. portion of lead-in Losing it With Jillian (2.9/ 5) by a whopping 131 percent. In the No. 2 spot was a repeat of CBS’ NCIS: Los Angeles (5.2/ 8), followed by the second hour of Hell’s Kitchen on Fox (4.6/ 7), failing ABC game show Downfall (2.1/ 3), and a repeat of Life Unexpected on The CW (0.5/ 1). The dominant player among adults 18-49 in this time period will either be America’s Got Talent or Hell’s Kitchen.


First at 10 p.m. remained America’s Got Talent on NBC with a 6.8/11. Overall America’s Got Talent averaged a 6.7/11 in the overnights from 9-11 p.m., with the half-hour breakdown as follows:

America’s Got Talent (NBC)
 9:00 p.m.: 6.5/10 (#1)
 9:30 p.m.: 6.8/11 (#1)

10:00 p.m.: 6.9/11 (#1)

10:30 p.m.: 6.6/11 (#1)


Second at 10 p.m. was a repeat of CBS’ multi Emmy-nominated The Good Wife (4.0/ 7), followed by Primetime: Family Secrets on ABC at a mere 2.4/ 4. Too many summer newsmagazines have not been beneficial to ABC. As for The Good Wife, if I were Julianna Margulies I would have the Emmy acceptance speech ready.


As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded.). ABC would benefit if it flipped the time periods for upcoming No Ordinary Family and Dancing With the Stars, giving the new drama proven lead-in support. And while new ensemble crime solver Detroit 1-8-7 might not have an easy time opposite returning The Good Wife and Parenthood, chances of new Fox comedies Raising Hope and Running Wilde finding an audience are slim to none. 

 9:00 p.m.: Dancing With the Stars (new time)
10:00 p.m.: DETROIT 1-8-7
 8:00 p.m.: NCIS
 9:00 p.m.: NCIS: Los Angeles
10:00 p.m.: The Good Wife
 8:00 p.m.: The Biggest Loser (two hours)
10:00 p.m.: Parenthood
 8:00 p.m. Glee (new time)
 9:00 p.m.: RAISING HOPE
 9:30 p.m.: RUNNING WILDE
 8:00 p.m.: One Tree Hill (new day)
 9:00 p.m. Life Unexpected (new day)

Source: Nielsen Media Research data (R = repeat)