CBS and Fox Lead Week of April 5

Wednesday, April 14, 2010
 

National Ratings in Prime-Time:

Week of April 5, 2010
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Small Screen Serpico
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Note: Due to the early release of The Programming Insider, the overnight (metered market) results for Tuesday, April 13 were not available. But the fast affiliate numbers will be posted at PIFeedback by approximately 12 p.m. ET.  

 

With a double elimination of American Idol tonight, my picks for the bottom three are Andrew Garcia who just could never match his rendition of Paula Abdul’s “Straight Up” early in the season, overrated Siobhan Magnus and young Aaron Kelly. Most likely to be departing: Andrew Garcia and Aaron Kelly.

 
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National Ratings in Prime-Time:

Week of April 5, 2010
 

It was yet another week of split leadership, with CBS dominating in households, total viewers and adults 25-54, and Fox No. 1 among adults 18-49 and adults 18-34. CBS placed first in total viewers for the fifth consecutive week and first in adults 25-54 for the fourth straight week. Comparably, the Eye net was close to year-ago levels, while Fox dipped by as much as 18 percent among adults 18-34. The main reason for that loss is slowly deteriorating American Idol, which has taken a backseat in total viewers to ABC’s growing Dancing With the Stars. The dance juggernaut topped the entertainment charts at 21.21 million viewers despite facing Butler versus Duke on the NCAA Basketball Men’s Championship on CBS Monday (23.94 million). 

 

ABC finished third across the board with minor losses from one year earlier, while fourth-place NBC dipped by margins of 15 to 19 percent. Last-place The CW was on the plus side thanks to 90 percent of its line-up in originals (versus about one-half in repeats last year).

 

Here is the freshman midseason series scorecard:

 

Undercover Boss (CBS) – Sunday 9 p.m. (season finale)

Viewers: 14.68 million (#9), A18-49: 4.2/11 (#5)

Grade: A

 

Human Target (Fox) – Wednesday 8 p.m.

Viewers: 7.72 million (#25), A18-49: 2.2/ 7 (#36t)

Grade: B-

 
Miami Medical (CBS) – Friday 10 p.m.

Viewers: 7.11 million (#29), A18-49: 1.4/ 5 (#57t)

Grade: C

 

Parenthood (NBC) – Tuesday 10 p.m.

Viewers: 6.28 million (#38), A18-49: 2.6/ 7 (#22t)

Grade: B-

 

Minute to Win It (NBC) – Wednesday 8 p.m. (10 episode renewal for 2010-11)

Viewers: 5.95 million (#41), A18-49: 1.8/ 6 (#43)

Grade: C-

 

The Marriage Ref (NBC) – Thursday 10 p.m. (13 episode renewal for 2010-11)

Viewers: 4.79 million (#57), A18-49: 2.1/ 6 (#38t)

Grade: C

 

Jamie Oliver’s Food Revolution (ABC) – Friday 9 p.m.

Viewers: 4.68 million (#59), A18-49: 1.6/ 5 (#46t)

Grade: D+

 

Fly Girls (CW) – Wednesday 9 p.m.

Viewers: 1.02 million (#88), A18-49: 0.4/ 1 (#88t)

Grade: F

 

High Society (CW) – Wednesday 9:30 p.m.

Viewers: 688,000 (#91), A18-49: 0.3/ 1 (#91)

Grade: F

 

What follows are the final national ratings for the week of April 5, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the top 30 rated programs of the week and the top rated networks on basic cable.  

 
-Households:

CBS: 7.2 rating/12 share (+ 3), Fox: 5.2/ 9 (- 4), ABC: 4.8/ 8 (- 2), NBC: 3.4/ 6 (-15), CW: 1.2/ 2 (+ 9)

 
-Total Viewers:

CBS: 11.59 million (+ 2), Fox: 8.74 (- 3), ABC: 7.43 (- 4), NBC: 5.24 (-16), CW: 1.89 (+13)

 
-Adults 18-49:

Fox: 3.0 rating/9 share (- 9), CBS: 2.9/ 9 (no change), ABC: 2.1/ 6 (- 5), NBC: 1.7/ 5 (-19), CW: 0.9/ 3 (+29)

 
-Adults 25-54:

CBS: 3.9/11 (+ 3), Fox: 3.5/10 (-10), ABC: 2.6/ 7 (- 4), NBC: 2.1/ 6 (-16), CW: 0.8/ 2 (+14)