CBS and Fox Lead Holiday Week of Dec. 28

Wednesday, January 6, 2010
Prime-Time Metered Market Tuesday Ratings:

CBS Wins, Solid Sampling for The Biggest Loser Season Opener


National Ratings in Prime-Time:

Week of December 28, 2009
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Stick to the Movies, Please
Prime-Time Metered Market Tuesday Ratings:

CBS Wins, Solid Sampling for The Biggest Loser Season Opener

Tuesday 1/05/10


CBS 10.8/17
Fox     6.5/10
NBC   5.8/ 9
ABC   2.5/ 4
CW     0.7/ 1

-Percent Change From the Year-Ago Evening (Tuesday, January 6, 2009):

Fox: +91, CBS: + 1, NBC: -17, ABC: -49, CW: -61


-Yesterday’s Winners:
NCIS (CBS), Fedex Orange Bowl (Fox), The Biggest Loser (NBC), NCIS: Los Angeles (CBS), The Good Wife (CBS)


-Yesterday’s Losers:

Scrubs (ABC), Better Off Ted (ABC), The Forgotten (ABC), The Jay Leno Show (NBC)


-Ratings Breakdown:

CBS remained in the overnight Tuesday winner’s circle despite facing The Fedex Orange Bowl on Fox, which finished a distant second. Third overall was NBC, which is expected to flex some muscle among adults 18-49, followed by distant ABC and another night of repeats on The CW.


CBS blockbuster NCIS opened with a 12.3 rating/19 share at 8 p.m., which topped the charts again for the evening. That led into the biggest new hit of the season, spin-off NCIS: Los Angeles (#1: 11.0/17 at 9 p.m.), followed by also dominant legal drama The Good Wife (9.1/15 at 10 p.m.).


Over at Fox, Georgia Tech vs. Iowa on the Fedex Orange Bowl averaged an estimated 6.5/10 in the overnights in prime-time, with the half-hour breakdown as follows:


Fedex Orange Bowl (Fox)

8:00 p.m.: 5.2/ 8 (#3)

8:30 p.m.: 6.3/10 (#2)

9:00 p.m.: 7.4/11 (#1)

9:30 p.m.: 7.8/12 (#2)

10:00 p.m.: 7.0/11 (#1)

10:30 p.m.: 7.3/12 (#2)


Comparably, this was 12 percent below Virginia Tech versus Kansas in the Orange Bowl match-up on Thursday, Jan. 3, 2008, but still a an improvement over recent occupants So You Think You Can Dance and Glee. (Results for Virginia Tech vs. Cincinnati on Thursday, Jan. 1, 2009 were not available).  Remember, results for any live sporting event are always approximate.


Ratings-hungry NBC got some much needed good news last night care of aforementioned two-hour The Biggest Loser: Couples season-opener, which averaged a 6.4/10 in the overnights from 8-10 p.m., growing in every half-hour as follows:


The Biggest Loser (NBC)

8:00 p.m.: 5.9/ 9 (#2)

8:30 p.m.: 6.2/ 9 (#3)

9:00 p.m.: 6.6/10 (#3)

9:30 p.m.: 7.0/11 (#3)


Comparably, this was on par with the 6.8/10 for the also two-hour season-opener on January 6, 2009. Keep in mind, of course, that the strength of The Biggest Loser always falls within the adult 18-49 demographic. The Jay Leno Show, which always scores its biggest audience of the week outside of The Biggest Loser, finished third at 10 p.m. with a still uneventful 4.4/ 7. 


Elsewhere, the news was grim at ABC, which filled the 8-10 p.m. block with two episodes each of sure-to-be canceled sitcoms Scrubs and Better Off Ted. Take a look:


8:00 p.m. – Scrubs: 2.8/ 4 (#4)

8:30 p.m. – Better Off Ted: 2.0/ 3 (#4)

9:00 p.m. – Scrubs: 2.1/ 3 (#4)

9:30 p.m. – Better Off Ted: 1.9/ 3 (#4)


Despite the accolades from the critics, I personally knew Better Off Ted would never catch on. Minus any lead-in support, on-the-fence crime drama The Forgotten lived up to its title with a last-place 3.0/ 5 at 10 p.m.


Last, and very least, were repeats of The CW’s 90210 (0.8/ 1) and freshman dud Melrose Place (0.6/ 1).  


Source: Nielsen Media Research data (R = repeat)


Week of December 28, 2009


CBS and Fox shared leadership on this holiday week (translation: tons of repeats), with CBS first in households and total viewers and Fox No. 1 in the three key demos — adults 18-49, adults 25-54 and adults 18-34. Erosion was the clear observation of the week, with the steep declines for NBC a reflection of 27.79 million viewers for game two of Indianapolis vs. San Diego on the NFL Playoffs on the year-ago Saturday (Jan. 3, 2009).