CBS and Fox Dominate Thanksgiving Week

THE PROGRAMMING INSIDER

Wednesday, December 1, 2010

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; One-Third of the Line-Up Holiday Specials 

 
National Ratings in Prime-Time:

Week of November 22, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

“Old Lead Bottom”

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Prime-Time Metered Market Tuesday Ratings:

CBS Wins; One-Third of the Line-Up Holiday Specials  

 

Tuesday 11/30/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS    7.3/11
NBC   6.0/ 9
Fox     5.7/ 9
ABC   4.4/ 7
CW     1.4/ 2
 
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-Note: The year-to-year comparisons are excluded today because President Obama addressed the country on the year-ago evening. 

 
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-Yesterday’s Winners:

Glee (Fox), NCIS R (CBS)

 

-On the Year-to-Year Plus Side:

Christmas in Rockefeller Center (NBC), Rudolph the Red-Nosed Reindeer R (CBS), Victoria’s Secret Fashion Show (CBS)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), No Ordinary Family (ABC), Raising Hope (Fox), Running Wilde (Fox), Life Unexpected (CW)

 
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-Ratings Breakdown:

CBS led the Tuesday overnights despite two-thirds of its line-up in repeats, with a 22 percent advantage over second-place NBC. But the home of Glee, Fox, is poised for overall victory among adults 18-49. Third in the overnights was Fox, followed by ABC and The CW.

 

Minus NCIS in the competitive mix, Fox’s Glee won the 8 p.m. hour, with an 8.2 rating/13 share in the overnights. Second was NBC’s annual Christmas in Rockefeller Center (7.6/12), followed by perennial CBS holiday favorite Rudolph the Red-Nosed Reindeer (6.3/10), repeats of ABC’s How the Grinch Stole Christmas (4.3/ 7) and Shrek the Halls (3.9/ 6), and One Tree Hill on The CW (1.5/ 2). Comparably, Christmas in Rockefeller Center built by 27 percent from one year earlier (6.0/10 on Wednesday, Dec. 2, 2009). Rudolph the Red-Nosed Reindeer averaged a 5.8/ 9 on that same evening, so both holiday specials were on the plus side. Keep in mind, however, that Rudolph is expected to have the advantage among adults 18-49 over the older-skewing Rockefeller Center extravaganza. 

 

At 9 p.m., a repeat of CBS’ NCIS reigned supreme with a 9.7/15 in the overnights. Next was the first half of NBC’s The Biggest Loser (5.4/ 8), followed by the time period-premiere of No Ordinary Family on ABC at a series-low (and third-place) 4.0/ 6. Take a look at the nine-week overnight track:

 

No Ordinary Family (ABC)

 9/28/10: 7.4/11 – Tues. 8 p.m.

10/05/10: 5.9/ 9 – Tues. 8 p.m.

10/12/10: 5.3/ 8 – Tues. 8 p.m.

10/19/10: 5.3/ 8 – Tues. 8 p.m.

10/26/10: 5.2/ 8 – Tues. 8 p.m.

11/09/10: 5.2/ 8 – Tues. 8 p.m.

11/16/10: 4.8/ 7 – Tues. 8 p.m.

11/23/10: 4.9/ 8 – Tues. 8 p.m.

11/30/10: 4.0/ 6 – Tues. 9 p.m.

 

At this point, it is time to include No Ordinary Family as a “loser.”

 

Capping off the 9 p.m. hour were Fox sitcoms Raising Hope (#3t: 4.1/ 6), which held only 48 percent of the 8:30 p.m. portion of Glee (8.5/13) and canceled Running Wilde (#4: 2.4/ 4), and canceled Life Unexpected on The CW (#5: 1.3/ 2). 

 

At 10 p.m., annual CBS special Victoria’s Secret Fashion Show won the hour, with a 6.0/10 in the overnights. Comparably, that was up by seven percent from one year earlier (5.6/ 9 on Dec. 1, 2009), but retention out of the 9:30 p.m. portion of the NCIS encore (9.9/15) was lacking at 61 percent. Second was ABC’s Detroit 1-8-7 (5.3/ 9), which will be replaced by long-delayed crime solver Body of Proof in late March (see TV Tidbits below), followed by the 10-11 p.m. portion of NBC’s The Biggest Loser (5.2/ 9). Overall, this later version of The Biggest Loser was above-average at a 5.2/ 8 in the overnights from 9-11 p.m. Here is the half-hour breakdown:

 

The Biggest Loser (NBC)

 9:00 p.m.: 5.5/ 8 (#2)
 9:30 p.m.: 5.2/ 8 (#2)

10:00 p.m.: 5.1/ 8 (#3)

10:30 p.m.: 5.2/ 9 (#2)

 
Source: Nielsen Media Research data (R = repeat)

 
 
Week of November 22, 2010
 

CBS ranked first in households, total viewers and adults 25-54 during Thanksgiving week, its ninth win in 10 weeks this season among viewers. Fox won the week in adults 18-49 and adults 18-34 at levels close to one year earlier. Keep in mind that this week included the final three days of the November sweeps and a considerable percentage of repeats.

 

ABC finished second overall in total viewers and adults 18-49, while tying CBS for first among adults 25-54 and extending its winning streak in women 18-49 and women 25-54 to four consecutive weeks. NBC remained out of the competitive loop, with as low as a fourth-place finish in households and total viewers, while last-place The CW dipped by as much as 20 percent year-to-year in adults 18-49 and adults 18-34. 

 

In a week populated with several original holiday specials (three of which were buried on Thanksgiving), here is how they fared (in order of total viewers):

 

Primetime: Celebrity Plastic Surgery Gone Too Far? (ABC) – Wednesday 10 p.m.

Viewers: 5.94 million (#45 overall), A18-49: 1.8/ 6 (#39t overall)

 

Taylor Swift – Speak Now (NBC) – Thursday 8 p.m.

Viewers: 4.44 million (#65), A18-49: 1.1/ 4 (#66t)

 
NBC News – Man of the Year – Thursday 9 p.m.

Viewers: 4.42 million (#66), A18-49: 1.1/ 3 (#66t)

 

Beyonce’s I Am World Tour (ABC) – Thursday 9:30 p.m.

Viewers: 4.15 million (#69), A18-49: 1.3/ 4 (#57t)

 
TV’s Funniest Holiday Moments – The Paley Center for Media Special (Fox) – Friday 8 p.m.

Viewers: 3.90 million (#71), A18-49: 1.2/ 4 (#62t)

 

Faring considerably better was older-skewing Hallmark Hall of Fame made-for November Christmas at 13.48 million viewers (#7) and a 2.1/ 5 among adults 18-49 (#28t)) on CBS in the Sunday 9-11 p.m. block. 

 

What follows are the live plus same day ratings for the week of November 22, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the top 30 rated programs for the week.    

 

 CBS: 5.9 rating/10 share (- 8), ABC: 5.4/ 9 (- 4), Fox: 4.0/ 7 (- 2), NBC: 3.9/ 7 (- 7), CW: 0.7/ 1 (-12)

-Total Viewers:

CBS: 9.64 million (- 8), ABC: 8.93 (- 2), Fox: 7.09 (no change), NBC: 6.44 (- 6), CW: 1.15 (+ 2)

 
-Adults 18-49:

Fox: 2.6 rating/8 share (no change), ABC: 2.3/ 7 (- 4), CBS and NBC: 2.1/ 6 (-16 each), CW: 0.4/ 1 (-20)

 
-Adults 25-54:

ABC: 2.9/ 8 (- 3), CBS: 2.9/ 8 (-12), Fox: 2.8/ 7 (no change), NBC: 2.5/ 7 (-11), CW: 0.4/ 1 (no change)

 
-Adults 18-34:

Fox: 2.5/ 8 (no change), NBC: 1.8/ 6 (-14), ABC: 1.7/ 6 (- 6), CBS: 1.3/ 4 (-24), CW: 0.4/ 1 (-20)

 
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Top 30 Rankings
 
-Total Viewers:

Dancing with the Stars – Tuesday (ABC, season finale): 24.20 million, Dancing with the Stars – Monday: 23.70 million, Sunday Night Football: San Diego at Indianapolis (NBC): 19.10, NCIS (CBS): 18.78, NCIS: Los Angeles (CBS): 14.96, Two and a Half Men (CBS): 14.39 million, Hallmark Hall of Fame’s November Christmas (CBS): 13.48, Mike & Molly (CBS): 12.93, Hawaii Five-O (CBS): 12.34, 60 Minutes (CBS): 12.12, The OT (Fox): 12.04, Football Night in America, part 3 (NBC): 11.15, The Amazing Race (CBS): 11.07, Modern Family (ABC): 10.57, Glee (Fox): 10.41, The Good Wife (CBS): 10.03, The Simpsons (Fox): 9.39, Skating with the Stars (ABC, series premiere): 9.35, House (Fox): 9.24, Criminal Minds R (CBS): 9.18, How I Met Your Mother (CBS): 8.73, The Middle (ABC): 8.25, Saturday Night Football (ABC): 8.23, Survivor – clips show (CBS): 8.02, Rules of Engagement (CBS): 7.96, America’s Funniest Home Videos (ABC): 7.68, Blue Bloods R (CBS, Fri. 10 p.m.)): 7.47, The Cleveland Show (Fox): 7.39, The Defenders R (CBS): 7.39, Blue Bloods R (CBS, Fri. 9 p.m.): 7.19