CBS and Fox Dominate Thanksgiving Week

THE PROGRAMMING INSIDER

Wednesday, December 1, 2010

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; One-Third of the Line-Up Holiday Specials 

 
National Ratings in Prime-Time:

Week of November 22, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

“Old Lead Bottom”

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Prime-Time Metered Market Tuesday Ratings:

CBS Wins; One-Third of the Line-Up Holiday Specials  

 

Tuesday 11/30/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS    7.3/11
NBC   6.0/ 9
Fox     5.7/ 9
ABC   4.4/ 7
CW     1.4/ 2
 
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-Note: The year-to-year comparisons are excluded today because President Obama addressed the country on the year-ago evening. 

 
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-Yesterday’s Winners:

Glee (Fox), NCIS R (CBS)

 

-On the Year-to-Year Plus Side:

Christmas in Rockefeller Center (NBC), Rudolph the Red-Nosed Reindeer R (CBS), Victoria’s Secret Fashion Show (CBS)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), No Ordinary Family (ABC), Raising Hope (Fox), Running Wilde (Fox), Life Unexpected (CW)

 
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-Ratings Breakdown:

CBS led the Tuesday overnights despite two-thirds of its line-up in repeats, with a 22 percent advantage over second-place NBC. But the home of Glee, Fox, is poised for overall victory among adults 18-49. Third in the overnights was Fox, followed by ABC and The CW.

 

Minus NCIS in the competitive mix, Fox’s Glee won the 8 p.m. hour, with an 8.2 rating/13 share in the overnights. Second was NBC’s annual Christmas in Rockefeller Center (7.6/12), followed by perennial CBS holiday favorite Rudolph the Red-Nosed Reindeer (6.3/10), repeats of ABC’s How the Grinch Stole Christmas (4.3/ 7) and Shrek the Halls (3.9/ 6), and One Tree Hill on The CW (1.5/ 2). Comparably, Christmas in Rockefeller Center built by 27 percent from one year earlier (6.0/10 on Wednesday, Dec. 2, 2009). Rudolph the Red-Nosed Reindeer averaged a 5.8/ 9 on that same evening, so both holiday specials were on the plus side. Keep in mind, however, that Rudolph is expected to have the advantage among adults 18-49 over the older-skewing Rockefeller Center extravaganza. 

 

At 9 p.m., a repeat of CBS’ NCIS reigned supreme with a 9.7/15 in the overnights. Next was the first half of NBC’s The Biggest Loser (5.4/ 8), followed by the time period-premiere of No Ordinary Family on ABC at a series-low (and third-place) 4.0/ 6. Take a look at the nine-week overnight track:

 

No Ordinary Family (ABC)

 9/28/10: 7.4/11 – Tues. 8 p.m.

10/05/10: 5.9/ 9 – Tues. 8 p.m.

10/12/10: 5.3/ 8 – Tues. 8 p.m.

10/19/10: 5.3/ 8 – Tues. 8 p.m.

10/26/10: 5.2/ 8 – Tues. 8 p.m.

11/09/10: 5.2/ 8 – Tues. 8 p.m.

11/16/10: 4.8/ 7 – Tues. 8 p.m.

11/23/10: 4.9/ 8 – Tues. 8 p.m.

11/30/10: 4.0/ 6 – Tues. 9 p.m.

 

At this point, it is time to include No Ordinary Family as a “loser.”

 

Capping off the 9 p.m. hour were Fox sitcoms Raising Hope (#3t: 4.1/ 6), which held only 48 percent of the 8:30 p.m. portion of Glee (8.5/13) and canceled Running Wilde (#4: 2.4/ 4), and canceled Life Unexpected on The CW (#5: 1.3/ 2). 

 

At 10 p.m., annual CBS special Victoria’s Secret Fashion Show won the hour, with a 6.0/10 in the overnights. Comparably, that was up by seven percent from one year earlier (5.6/ 9 on Dec. 1, 2009), but retention out of the 9:30 p.m. portion of the NCIS encore (9.9/15) was lacking at 61 percent. Second was ABC’s Detroit 1-8-7 (5.3/ 9), which will be replaced by long-delayed crime solver Body of Proof in late March (see TV Tidbits below), followed by the 10-11 p.m. portion of NBC’s The Biggest Loser (5.2/ 9). Overall, this later version of The Biggest Loser was above-average at a 5.2/ 8 in the overnights from 9-11 p.m. Here is the half-hour breakdown: