Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Key Insights:
- ViacomCBS hopes the rebranded service will help it find a bigger foothold in the increasingly crowded streaming space.
- The company has previously said that consumers have positive associations with the Paramount brand.
CBS All Access will be rebranded as Paramount+ in the streaming service’s long-in-the-works major overhaul and expansion in early 2021, ViacomCBS said today.
Paramount+, which borrows the Paramount branding from ViacomCBS-owned movie studio Paramount Pictures and cable channel Paramount Network, will house all of CBS All Access’s on-demand and live programming, along with an expanded programming lineup from ViacomCBS brands like Comedy Central, MTV and Nickelodeon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in