CBS has struck a deal to buy CNET Networks for $1.8 billion in cash.
The deal represents CBS’ biggest move yet to become a major player in online advertising. It would add to the company one of the most highly trafficked collection of Web properties, including the tech-focused News.com and ZDNet, gaming site GameSpot, music destination mp3.com and a collection of venues in entertainment and information.
CBS said it would combine those assets with its existing Internet properties, which would make the company one of the top 10 U.S.
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