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Cannes Lions Organizer Ascential Backs Hudson MX With $10 Million Investment

Stake in advanced television startup adds to its existing interests in the media game such as FlyWheel and MediaLink

Hudson MX will use the investment to further the rollout of its cloud-based media buying and accounting platform.
Hudson MX will use the investment to further the rollout of its cloud-based media buying and accounting platform.Ascential & Hudson MX
Ronan.Shields
By Ronan Shields

Ascential has taken a minority stake in Hudson MX, an ad-tech outfit that aims to bring the efficiencies of software automation to the localized television buying market. It was a $10 million investment.

The move marks the firm’s first direct investment in the media buying landscape and comes after Ascential, the company behind Cannes Lions Festival of Creativity and media consultancy MediaLink, posted revenues of about $537 million for 2019, up 19% from the year before.

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Ronan.Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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