Cable Unit Props Up Ailing NBC

Broadcaster in Q3 endures poor ratings, flat ad sales

NBCUniversal’s cable networks once again saved the day at 30 Rock, as the stable of popular channels took in $803 million in third-quarter ad sales revenue, up 10 percent versus the year-ago period.

The cable programming group, which includes top-rated USA Network as well as Syfy, Bravo, Oxygen, and MSNBC, posted overall revenues of $2.1 billion on the quarter, an increase of 12 percent year over year.

Per Nielsen, USA finished the quarter ranked No. 1 among basic cable nets in prime time, averaging 3.51

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in