Is Cable Finally Getting Parity With Broadcast?

Both are changing

On Monday, top executives at both NBC and Fox upfronts did something you don’t usually see in a network presentation. They admitted they weren’t happy with their product, either. “We had a challenging first quarter, as well as our share of midseason disappointments,” NBC’s Bob Greenblatt said to buyers and clients. “This was not our best year,” said Fox’s Kevin Reilly. Jimmy Kimmel made his network’s diminishing audience into a joke at the ABC presentation: “Every year, Apple products get smaller, and nobody has a problem with that.”

Cable networks have been waiting for this moment.

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