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The first batch of fall Nielsen C3 ratings has been processed, and while the numbers for many of the individual programs are less than encouraging, media buyers say there may be some positive results hidden in the data.
According to the seven days of currency data obtained by Adweek, the C3 numbers for Premiere Week (Sept. 24-30)—which blend average live commercial ratings and three days of DVR playback—were generally consistent with the original live-plus-same-day ratings. Front-runner NBC downshifted one-tenth of a ratings point upon application of C3, finishing the week with a 3.0
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