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A little more than a year since Bloomberg LP bought the money-losing Businessweek, the newsweekly is finally integrating with the rest of its parent company.
Bloomberg LP, the media giant founded by New York City Mayor Michael Bloomberg, announced the formation of the Bloomberg Media Group, an umbrella sales organization for its TV, radio, digital and print operations including Bloomberg Businesssweek, as it is now called. Paul Bascobert, Businessweek president, was named head of Business Operations for the new group.
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