Burn Notice Sold for Weekend Syndication

THE PROGRAMMING INSIDER
Tuesday, July 13, 2010
 

Prime-Time Metered Market Monday Ratings:

 

Ratings Box:

What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Jon Cryer is Not This Ducky

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Prime-Time Metered Market Monday Ratings:

ABC Wins on the Strength of The Bachelorette 
 

Monday 7/12/10

 

              HH
         Rtg/Shr

ABC 5.5/ 9
CBS   4.3/ 7
NBC 3.6/ 6
Fox    3.3/ 5
CW    0.6/ 1
 
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-Percent Change From the Year-Ago Evening (Monday, July 13, 2009):
ABC: +31, CW: +20, NBC: +16, Fox: +12, CBS: -12

 
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-Percentage of Last Night’s Line-Up in Repeats: 46

 
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-Yesterday’s Winners:  

The Bachelorette (ABC), Two and a Half Men R (CBS), The Big Bang Theory R (CBS)

 

-Yesterday’s Losers (excluding repeats):

Last Comic Standing (NBC), The Good Guys (Fox), True Beauty (ABC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, July 12, 2010.   

 
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-Ratings Breakdown:

Another Monday of original non-scripted programming led ABC to metered market victory, with a 28 percent advantage over second-place CBS. Third overall was NBC, followed by Fox and The CW. Particularly disappointing for Fox was the fourth-place finish despite airing original episodes of scripted entries Lie to Me (#2: 4.1 rating/7 share) and The Good Guys (#4: 2.5/ 4) from 8-10 p.m., which is poised for disaster on Fridays at 9 p.m. this fall out of relocated Human Target. Chances are that combination will be one of the first changes of the 2010-11 season.

 

Dominant ABC opened the evening with goofy The Bachelorette, which was above-average at a 6.5/11 in the overnights from 8-10 p.m. Take a look at the half-hour breakdown:

 

The Bachelorette (ABC)

8:00 p.m.: 6.4/11 (#1)

8:30 p.m.: 6.4/10 (#1)

9:00 p.m.: 6.5/10 (#1)

9:30 p.m.: 6.9/11 (#1)

 

Lead-out True Beauty slipped to a third-place 3.4/ 6 at 10 p.m., with retention of just 49 percent out of the 9:30 p.m. portion of The Bachelorette. Although True Beauty should have no trouble winning the time period among adults 18-49, the weak retention is why it is labeled a “loser.”

 

Second-place CBS had nothing unusual to report with its encore combination of How I Met Your Mother (#4: 3.3/ 6), Rules of Engagement (#4: 3.4/ 6), Two and a Half Men (#2: 5.4/ 8), The Big Bang Theory (#2: 5.3/ 8) and CSI: Miami (#1: 4.1/ 7). Don’t forget that The Big Bang Theory moves to Thursdays at 8 p.m. this fall, into new William Shatner Comedy $#*! My Dad Says).

 

Elsewhere, NBC had an uneventful night with its combination of a repeat of America’s Got Talent (#3: 3.6/ 6), summer dud Last Comic Standing (#3: 3.5/ 5), which really needs to end after this installment, and a 10 p.m. edition of Dateline (#2: 3.9/ 7), which is always overused in the summer. And The CW closed the night with repeats of 90210 (#5: 0.7/ 1) and Gossip Girl (#5: 0.5/ 1), which never generate much interest in non-originals. 

 

As a reminder, here is what you will be seeing on the networks on Monday this fall (with the new shows capped and in bold). While I am not personally one to endorse revivals, the new show with the greatest chance to succeed is Hawaii Five-O (despite the expected considerable erosion for unproven Mike & Molly out of Two and a Half Men). There is just something about that classic musical opening with the waves in the ocean crashing that just gets you going, so to speak. 

 
ABC

8:00 p.m.: Dancing With the Stars (two hours)

10:00 p.m.: Castle



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