Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event.
Speaking to investors during parent company Comcast’s second-quarter earnings call today, NBCUniversal CEO Steve Burke said the network is off to a “very, very successful start,” adding that it now appears that “London is going to be right around break-even,” given the extra $100 million in Olympic ad sales revenue NBC booked before the Games began.
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