Bronx Bombers Booming on TBS

Heading into the third game of the American League Championship Series, TBS is on a record pace, averaging 6.97 million viewers through the first two Yankees-Rangers contests.

Per Nielsen live-plus-same-day ratings data, TBS’ ALCS deliveries are up 21 percent from a year-ago, when the Turner network carried the National League Championship Series between the Phillies and Dodgers. TBS drew a big crowd on Friday night, as the Yanks put together a five-run rally in the eighth inning to steal the opener from Texas, 6-5. Game 1 averaged 8.11 million viewers, of which 3.79 million were members of the 25-54 demo and 3.52 million were viewers 18-49.

Game 2 on Saturday afternoon was never close, as the Rangers shut down the Yanks 7-2 in front of a TBS audience of 5.8 million viewers. The broadcast delivered an 11.1 rating in the New York DMA and a 15.6 rating in the Dallas-Fort Worth market.

TBS’ coverage of the Yankees-Rangers series resumes tonight at 8 EDT.

Over on Fox, the battle between two-time repeat NL champs Philadelphia and the San Francisco Giants averaged 7.9 million viewers Saturday and Sunday night, down 12 percent from the first two games of last year’s Yankees-Angels ALCS, which averaged 9 million viewers.

The Game 1 pitcher’s duel between Roy Halladay and Tim Lincecum averaged 7.1 million viewers, while Sunday night’s follow-up drew 8.84 million viewers. The latter broadcast went head-to-head with NBC’s Sunday Night Football, a Colts-Redskins battle that averaged 16.5 million viewers, per preliminary Nielsen data.
Philadelphia led all markets with a 33.9/47 for Game 2 and a 26.0/43 for Game 1, while San Francisco notched a 22.2/40 for Game 2 and 20.5/45 for Game 1. (Note: As a result of the ongoing carriage dispute between Cablevision and Fox, approximately 3 million New York-area households were shut out of the NLCS.)

Fox’ coverage of the NLCS resumes Tuesday, Oct. 19 at 4 p.m. EDT.

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