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Broadcasters have launched a counterstrike against the Federal Communications Commission's proposal to restrict TV joint sales agreements by asking the agency to look into similar sales arrangements used by the largest pay TV providers.
The commission is scheduled to vote at the end of the month on FCC chairman Tom Wheeler's proposal that would effectively eliminate JSAs because they would push station groups over the ownership limits in nearly 100 small markets.
In comments filed today with the FCC, the National Association of Broadcasters calls the "interconnect" advertising activities by cable, satellite and telephone companies "collusive."
Through NCC Media, multiple TV providers rely on one sales team to sell local and national advertising time across all the pay TV providers in a single market.
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