Broadcasters Form Group to Commercialize Mobile DTV

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

A coalition of 30 TV groups announced Wednesday (Sept. 8) the formation of the Mobile500 Alliance to commercialize mobile digital television.

The Mobile500 Alliance is the second group of broadcasters to band together to bring mobile DTV to market. Last year, 12 TV groups, including network TV owners Fox, Ion Television and NBC Universal and groups such as Hearst Television, Gannett, and Meredith formed the Mobile Content Venture, which is working on aggregating digital spectrum to deliver content to mobile devices.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in