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Broadcast TV ad spending went into 2015 like a lamb but came out like a lion. New data from Standard Media Index indicates that while broadcast TV ad spending was down 3 percent in 2015, it jumped 13 percent in the fourth quarter, buoyed by a strong scatter market.
In the findings from SMI, which tracks 80 percent of national ad spending from global agencies, overall TV spending was up 9 percent in the fourth quarter but remained flat during 2015 and was down 3 percent compared to last December.
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