Breaking Bad Pop-Up; Go Inside Chobani’s In-House Agency: Friday’s First Things First

Plus, TM Advertising closes its doors after 85 years

jesse pinkman aaron paul el camino breaking bad movie trailer
El Camino: A Breaking Bad Movie picks up right after the 2013 series finale.
Netflix

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

A Breaking Bad Pop-Up Is Coming to L.A. as Follow-Up Movie El Camino Hits Netflix

What better way to celebrate the release of Breaking Bad’s follow-up movie, El Camino, than to get served food by someone wearing a hazmat suit? That’s part of Netflix’s West Hollywood pop-up experience that will include recreations of the set along with a themed bar and snacks, including make-it-yourself cocktails.

Read more: Get the rest of the details on the experience and check out the trailer to the movie, which drops on Netflix today.

TM Advertising Closes Its Doors After 85 Years

The Dallas-based agency known for work on American Airlines and Nationwide—TM created the “Life Comes At You Fast” campaign and made a Super Bowl spot for the insurer in 2007 featuring Kevin Federline—has shut down. The agency bought itself back from IPG just two years ago after 16 years with the holding company.

Read more: Becca Weigman, CEO of TM Advertising, explained to Adweek about a “perfect storm” that led to its closure.

How Chobani’s CCO Built an In-House Agency (Just Don’t Call It That)

At the ANA Masters of Marketing conference last week, one topic top of mind for marketers was in-housing. How to do it? Who’s doing it well? What are the pros and cons? Chobani began navigating those waters three years ago under chief creative officer Leland Maschmeyer and now the majority of Chobani’s creative work, strategy and media planning are handled in-house. Under Maschmeyer’s leadership, the brand has launched a clothing line for kids, created new products and given its packaging a makeover.

Read more: Agency reporter Minda Smiley looked under the hood at the yogurt brand to look at how the company attracted talent and built out its in-house offering.

Can Topshop and Arcadia Group Survive Misconduct Allegations and Massive Financial Loss?

As if brick-and-mortar retailers weren’t facing enough when it comes to sales and innovation, U.K.’s Topshop and Arcadia Group seem to be taking an especially hard hit amidst allegations of misconduct and massive financial loss. Over the past year, Arcadia’s chairman was accused of sexual, racial and physical misconduct and abuse by multiple people. On the financial front, Topshop may be the jewel in Arcadia’s crown, but the retailer has failed to evolve or make a splash with American consumers. So where does it go from here?

Read more: Learn how Topshop and Arcadia Group hope to turn things around.

Just Briefly: The Rest of Today’s Top Insights and News

Ad of the Day: Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater’

If you thought a normal visit to Times Square could be overwhelming, wait until you see what happens when 51 towering digital displays work together to tell one story.

To announce its new branding and global expansion, Broadway’s Harry Potter and the Cursed Child recently staged a massive Times Square takeover, produced by agency AKA NYC to turn four blocks’ worth of ads into one panoramic theater experience.

Recommended videos