Breaking Bad Pop-Up; Go Inside Chobani’s In-House Agency: Friday’s First Things First

Plus, TM Advertising closes its doors after 85 years

jesse pinkman aaron paul el camino breaking bad movie trailer
El Camino: A Breaking Bad Movie picks up right after the 2013 series finale. Netflix

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A Breaking Bad Pop-Up Is Coming to L.A. as Follow-Up Movie El Camino Hits Netflix

What better way to celebrate the release of Breaking Bad’s follow-up movie, El Camino, than to get served food by someone wearing a hazmat suit? That’s part of Netflix’s West Hollywood pop-up experience that will include recreations of the set along with a themed bar and snacks, including make-it-yourself cocktails.

Read more: Get the rest of the details on the experience and check out the trailer to the movie, which drops on Netflix today.

TM Advertising Closes Its Doors After 85 Years

The Dallas-based agency known for work on American Airlines and Nationwide—TM created the “Life Comes At You Fast” campaign and made a Super Bowl spot for the insurer in 2007 featuring Kevin Federline—has shut down. The agency bought itself back from IPG just two years ago after 16 years with the holding company.

Read more: Becca Weigman, CEO of TM Advertising, explained to Adweek about a “perfect storm” that led to its closure.

How Chobani’s CCO Built an In-House Agency (Just Don’t Call It That)

At the ANA Masters of Marketing conference last week, one topic top of mind for marketers was in-housing. How to do it? Who’s doing it well? What are the pros and cons? Chobani began navigating those waters three years ago under chief creative officer Leland Maschmeyer and now the majority of Chobani’s creative work, strategy and media planning are handled in-house. Under Maschmeyer’s leadership, the brand has launched a clothing line for kids, created new products and given its packaging a makeover.

Read more: Agency reporter Minda Smiley looked under the hood at the yogurt brand to look at how the company attracted talent and built out its in-house offering.

Can Topshop and Arcadia Group Survive Misconduct Allegations and Massive Financial Loss?

As if brick-and-mortar retailers weren’t facing enough when it comes to sales and innovation, U.K.’s Topshop and Arcadia Group seem to be taking an especially hard hit amidst allegations of misconduct and massive financial loss. Over the past year, Arcadia’s chairman was accused of sexual, racial and physical misconduct and abuse by multiple people. On the financial front, Topshop may be the jewel in Arcadia’s crown, but the retailer has failed to evolve or make a splash with American consumers. So where does it go from here?

Read more: Learn how Topshop and Arcadia Group hope to turn things around.

Just Briefly: The Rest of Today’s Top Insights and News

Ad of the Day: Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater’

If you thought a normal visit to Times Square could be overwhelming, wait until you see what happens when 51 towering digital displays work together to tell one story.

To announce its new branding and global expansion, Broadway’s Harry Potter and the Cursed Child recently staged a massive Times Square takeover, produced by agency AKA NYC to turn four blocks’ worth of ads into one panoramic theater experience.

Adweek Executive Mentor Program

Interested in learning from some of the brightest minds in marketing like Anheuser-Busch InBev U.S. CMO Marcel Marcondes, Campbell’s Soup board member Sarah Hofstetter and Petco CMO Tariq Hassan? Apply to be a mentee today.

Today’s mentorship advice comes from Barbara Martin Coppola, chief digital officer of IKEA, on finding a mentor

Don’t be afraid of reaching out to somebody you admire and starting a relationship with that person. I was based in South Korea in Seoul, and I was working for Samsung Electronics in their global marketing operations department, and I was working for an exceptional woman, the first woman vp ever for Samsung Electronics. I was very lucky she was my manager, and what she taught me, I would forever be thankful, was the invisible things were important because it would help me actually influence people that were not in my line of management.

Career Tip: New Scenario on Discrepancy of Review Grades

Scenario: A manager and an employee grade the employee drastically differently during a review. How can they get on the same page?

Jessica Kassel, head of talent, Heat

I’d first start by looking at the consistency and structure of employee/manager check-ins. How productive are those conversations? Are there notes and next steps outlined? If both are walking away from those check-ins with slightly different expectations, that will only compound in a negative way over the course of the performance year. I’d suggest looking at ways to increase the quality (and sometimes the quantity) of those meetings as well as how both sides are working on improving their communication.

Laura Small, vp and director of people, RPA

I actually love it when this happens, because there’s an opportunity there for real candor. The manager should get really curious, and ask the employee why they rated themselves so highly. Maybe they have achieved a bunch of great stuff that their boss has zero visibility to, or they may not understand what’s expected and be focused on the wrong priorities.


@kimekom Kimeko McCoy is a freelance journalist and digital marketer, who focuses on social strategy, newsletters and audience development.
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