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As part of a new marketing campaign designed to reflect its pop-culture cred, Bravo Media is refreshing its brand profile, ditching the four-year-old “Watch What Happens” tag line in favor of the more utilitarian “By Bravo.”
Beginning June 23, Bravo will begin incorporating the new slogan into its on-air, online and mobile promotions, positioning “By Bravo” as a template onto which it can brand its different programming categories. For example, the network’s Top Chef franchise will carry a “Food by Bravo” tag, while series like The Real Housewives of New York will be marketed with the text “Drama by Bravo.”
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