For the moment, Prince William and Kate Middleton are more than the world’s most famous betrothed. They’re the most effective piece of brand marketing machinery we’ve seen since Sarah Palin prompted a rush on Kazuo Kawasaki No. 704 rimless glasses. Middleton’s already caused shopping stampedes over the coats and dresses paparazzi have captured her wearing, and the talk is endless over what brands will stitch the actual threads for the April 29 wedding.
Yet the names lucky enough to be included—in William and Kate’s actual closet or the chatter over their nups—have enjoyed the best kind of advertising there is: the free kind.
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