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It’s hard to predict how Disney’s Muppets Most Wanted will fare at the box office in its opening weekend, but the run-up to Friday’s nationwide launch has been nothing short of a brandapalooza.
In the past six weeks, Toyota, Subway and Lipton have all rolled out ads featuring Kermit and the gang, beginning with a Toyota Highlander spot in the Feb. 2 Super Bowl. The co-branding efforts have extended online as well with videos and tons of social media support.
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