The Brander's Grandeur

If we’re reading it correctly, The Brander—a Zurich-based online magazine (www.thebrander.com) that launched on March 10—is proof of two enduring truths in marketing. First, brands are increasingly indistinguishable from life itself, as The Brander’s inaugural issue proves with its nice, long articles about everyone from Dean & Deluca founder Giorgio Deluca to REM bassist Mike Mills. Second, for better or worse, brands are increasingly indistinguishable from journalism. You see, The Brander is published by Branders Group Ltd.,