NEW YORK A Chicago-based private-equity firm has invested $200 million in Boomerang Media, a company created late last year by the duo who founded Classic Media.
Eric Ellenbogen and John Engelman are co-CEOs of Boomerang, which wants to use the $200 million cash infusion from GTCR to acquire “iconic, branded entertainment assets.”
GTCR is a private-equity firm that manages more than $8 billion of equity capital.
Ellenbogen and Engelman founded Classic Media in 2000 and grew it into a formidable library of kid-friendly entertainment, controlling such franchises as Rudolph the Red-Nosed Reindeer, Underdog, Pat the Bunny, Rocky & Bullwinkle and Casper the Friendly Ghost.
While
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