Boning Up on the Upfront: A Cheat Sheet for the 2012-13 Bazaar

An advance look at TV’s annual pitch to the ad world

On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2 billion in advance advertising commitments. This despite the fact that 32 of the series that were so lovingly introduced a year ago have no hope of securing a spot on the fall schedule.

While it may be true that no other business tolerates TV’s failure rate—you wouldn’t fly with a carrier whose flights crashed 90 percent of the time—every network has its own working definition of failure.

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