Bloomberg Television has been rapidly growing in the last few years, expanding its coverage, doubling its marketing team, and, just last week, announcing the appointment of ABC News Digital’s Andrew Morse as its new U.S. head. Now, the channel is launching a major marketing campaign to expand its own viewer base—and hopefully steal some of CNBC’s.
With a flood of new ads and promotions, Bloomberg TV is trying to to reach beyond the Wall Street set that makes up the network’s core viewership and pull in a new audience of business executives and leaders.
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