Bloomberg Created a Video Game to Document the Demise of the American Shopping Mall

The '90's-style game is also an interactive storytelling device

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Bloomberg.com has found a compelling new way to report on a tired old subject.

The American Mall: A 2018 Retail Challenge is an interactive, retro video game that doubles as an agonizing journey through mall management.

First, choose a character like tech-savvy angel investor Maximilian or local business magnate Linda. From there, choose a strategy for turning around the mall. Then, navigate your way around to stores that sound oddly familiar, and hope that the tenants pay their rent.

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