Bid4Spots Extends Into Local Cable

Bid4Spots, a company that has been hosting weekly online reverse auctions for unsold radio inventory since 2005, is extending its business to local cable.

On June 11, Bid4Spots will begin offering weekly auctions of local cable TV airtime at discounted rates for the following broadcast week. According to the company, which made the announcement Monday (May 18), commercial cable inventory will be organized by demographic down to the neighborhood level.

In a down economy, Bid4Spot’s timing couldn’t be better, offering advertisers lower rates and local cable operators the ability to sell unsold inventory.

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