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It’s not easy to host a “Winning Media Strategies” when the numbers are going down, but that’s exactly what BIA and its sister company The Kelsey Group, are doing this week at their conference in Washington, D.C.
Local advertising media, including newspapers, direct mail, TV, radio, yellow pages, traditional outdoor, cable TV, magazines and digital/online, are collectively forecast to decline to $144.4 billion in 2013, down from $155 billion last year.
This year, local ad revenue will drop to $141.3
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