Betasso Tapped as Belo Sales Head

Angela Betasso was named to the newly created position of vp of sales for Belo, responsible for generating revenue across the TV group’s 20 TV stations. Previously vp of sales for WFAA, Belo’s ABC affiliate in Dallas-Ft. Worth, Betasso moves into her new role Oct. 18.

Armed with two decades of sales experience, Betasso is credited with growing revenue and share growth for all of WFAA’s platforms. Prior to Belo, she held sales management positions with Viacom and Seltel, a national rep firm later acquired by Katz Communications.

“Angela is a proven performer and has been recognized by her peers for outstanding sales achievement on many levels,” said Peter Diaz, president of media operations for Belo. “Her professionalism and enthusiasm will serve her and the company well in this new position.”