BET's newfound focus on scripted programming this year seems to be paying modest dividends. The network's prime-time viewership rose 6 percent to 821,000 year over year, according to Nielsen. However, the network's average total day audience remained flat for the year, at 509,000 viewers (up from 506,000 in 2010).
The ratings bump comes after the network added two new scripted series to its previous roster of one. In January, Let's Stay Together made its debut, and then in October, BET premiered Reed Between the Lines, starring ex-Cosby kid Malcolm-Jamal Warner.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in