BET Networks Hires Kimberly Paige as CMO Ahead of BET+ Rollout

Jeanine Liburd moves into chief social impact officer role

As BET Networks prepares to roll out its new streaming service later this week, the company has tapped Kimberly Paige as its new executive vice president and CMO, the company announced Monday.

Paige will oversee brand strategy across all BET platforms, including linear, digital, brand creative, live events and the new BET+ streaming service, which debuts Thursday. Paige will report to BET Networks president Scott Mills.

“She will play a pivotal role in driving the growth of our businesses and the iconic BET brand,” said Mills in a statement.

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