The Best of 2010

THE PROGRAMMING INSIDER

Thursday, December 23, 2010

 

Prime-Time Metered Market Wednesday Ratings:

Dominant CBS Barely Visible on Repeat Drenched Night  

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

A Little House Christmas

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The Programming Insider will be on hiatus through Monday, Jan. 3, one day prior to heading to Los Angeles for The Television Critics Association Winter Tour. But do not forget to check PIFeedback for your daily dose of ratings. 

 

Have a wonderful holiday and a Happy and Healthy New Year to all!

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Prime-Time Metered Market Wednesday Ratings:

Dominant CBS Barely Visible on Repeat Drenched Night 

 

Wednesday 12/22/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS   3.8/ 6
NBC   3.6/ 6
Fox     3.5/ 6
ABC   3.4/ 6
CW     0.8/ 1
 
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-Percent Change From the Year-Ago Evening (Wednesday, December 23, 2009):

NBC: +50, Fox: +40, ABC: +10, CBS: -34, CW: -37
 
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-Yesterday’s Winners:

Nothing
 

-Yesterday’s Losers (excluding repeats):

Home for the Holidays (CBS), Undercovers (NBC), Million Dollar Money Drop (Fox)

 
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-Ratings Breakdown:

Yes, you know it is holiday season when the top-rated network, CBS, averages a mere 3.8 rating/ 6 share in the overnights. Sixty-nine percent of the programming last night, in fact, were repeat telecasts. 

 

CBS opened the evening with annual holiday special, Home for the Holidays, at a third-place 2.9 rating/5 share. While focusing on adoption is certainly a worthy maneuver, by the numbers this is, unfortunately, a “loser.” Next on CBS was a repeat of Criminal Minds, which perked up to a first-place 4.8/ 8 at 9 p.m., followed by Friday-bound The Defenders at a dominant 4.6/ 8 at 10 p.m. As a reminder, The Defenders moves to Friday at 8 p.m. in place of canceled Medium on Feb. 16. Had the retention for The Defenders out of Criminal Minds been better CBS would probably not be moving it.

 

Next was NBC with its combination of canceled Undercovers (#4: 2.8/ 5 at 8 p.m.), and two repeat episodes of Law & Order: SVU as follows:

 

Law & Order: SVU (NBC)

 9:00 p.m.: 3.4/ 6 (#2)

10:00 p.m.: 4.7/ 8 (#1)

 

Fox actually aired a night of originals, and Human Target (which is scheduled to air out of American Idol in January) won the 8 p.m. hour, with a 3.9/ 6 in the overnights. But night three of game show Million Dollar Money Drop slide to fourth, with a 3.0/ 5 at 9 p.m. Rule of thumb to any network: do not debut a new series right before the holidays. What is the point?

 

ABC aired a night of all repeats, and they fared as follows:

 
ABC/Wednesday

8:00 p.m. – The Middle (R): 4.1/ 7 (#1)

8:30 p.m. – Better with You (R): 3.4/ 6 (#2)

9:00 p.m. – Modern Family (R): 4.2/ 7 (#2)

9:30 p.m. – CMA Country Christmas (R): 2.9/ 5 (#4 at 9:30 p.m., $3 from 10-11 p.m.)

 

And The CW capped off the night with back-to-back repeats of Hellcats at a 0.8/ 1 in the overnights from 8-10 p.m. Fans of Hellcats, don’t forget, the struggling freshman cheerleading drama moves to Tuesdays at 9 p.m. out of One Tree Hill on January 25. 

 
Source: Nielsen Media Research data (R = repeat)

 
 

Ratings Box:

What’s Hot/What’s Not

 

-Not So Perfect:

New NBC sitcom Perfect Couples, which inherits the Thursday 8:30 p.m. time period on Jan. 20, was minimally sampled in its Monday 10 p.m. preview. Based on the live plus same day ratings, just 3.56 million viewers tuned into Perfect Couples, with a 1.3 rating/3 share among adults 18-49. Comparably, that ranked last in the time period, with retention out of the season-finale of lead-in The Sing-Off (Viewers: 8.61 million; A18-49: 2.7/ 7 from 8-10 p.m.) of just 41 percent in total viewers and 48 percent in the demo.