Behind-the-Scenes NBA Content Is Coming to New YouTube Channel

Part of a continuing partnership between the league and BBTV

The NBA Playmakers network is releasing new content. NBA Playmakers

The NBA and digital entertainment company BroadbandTV, or BBTV, are launching a new YouTube channel today that takes viewers behind the scenes to meet their favorite NBA players and influencers. The channel is called NBA Playmakers and will feature original shows.

“This community of creators has become part of the NBA family and has helped us connect with fans in a new way,” said Jeff Marsilio, NBA senior vice president, new media distribution, in a prepared statement. “We’re excited to launch this channel to further reach and engage our passionate fans through unique content.”

New series will include “Run That Back,” a show in which commentary is provided from current and former NBA legends on impressive moves; “Jump Start,” a series made up of humorous conversations between players and teams of stand-out moments; and “On the Court,” featuring basketball games and training sessions with social media influencers.

The NBA Playmakers network started in 2016, with BBTV and the NBA agreeing to work together to give social media influencers the ability to create content with access to the NBA. BBTV claims to generate 34.6 billion impressions every month.

“We continue to build and grow NBA Playmakers to become the strongest digital ecosystem for the basketball community and culture,” said Ben Pickering, vp, strategic business development, BroadbandTV, in a prepared statement. “Producing compelling original content with professional athletes and top digital talent is an important strategic move for the NBA Playmakers brand and there is real value for all constituents, spanning digital influencers, NBA players, brands, advertisers and ultimately the viewer.”

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.