Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
For many kids in the U.S., this year’s back-to-school season will be marked by a return to video lessons and at-home instruction, not classrooms. And as reliable back-to-school advertisers prepare for a very different academic year, they are also spending a lot less on advertising.
Back-to-school advertising spend is down 70% so far this season compared to the same time last year, according to new data from Kantar, which measures national TV ad spend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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