The Bachelorette Lifts ABC to Monday Victory

THE PROGRAMMING INSIDER
Tuesday, July 6, 2010
 

Prime-Time Metered Market Monday Ratings:

 

Ratings Box:

What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Visiting Roseanne
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Prime-Time Metered Market Monday Ratings:

Jake and Vienna Ignite ABC’s The Bachelorette 
 

Monday 7/05/10

 

              HH
          Rtg/Shr

ABC 5.4/ 9
CBS   4.8/ 8
NBC 2.9/ 5
Fox    2.0/ 3
CW    0.4/ 1
 
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-Percent Change From the Year-Ago Evening (Monday, July 6, 2009):
ABC: +35, CBS: – 6, CW: -20, Fox: -23, NBC: -24

 
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-Percentage of Last Night’s Line-Up in Repeats: 54

 
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-Yesterday’s Winners:  

The Bachelorette (ABC), Two and a Half Men R (CBS), The Big Bang Theory R (CBS)

 

-Yesterday’s Losers (excluding repeats):

Persons Unknown (NBC), Last Comic Standing (NBC), True Beauty (ABC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, July 5, 2010.   

 
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-Ratings Breakdown:

The Jake Pavelka/Vienna Girardi interview on The Bachelorette lifted ABC to metered market Monday victory, with a 12 percent advantage over second-place CBS. Look for ABC to also win the evening among coveted adults 18-49. In the distant No. 3 spot in the overnights was NBC, followed by Fox and The CW. 

 

The Bachelorette was above-average with a 6.4 rating/11 share in the overnights from 8-10 p.m., and peaking at 9:30 p.m. with a 7.0/11. Take a look:

 

The Bachelorette (ABC)

8:00 p.m.: 6.1/11 (#1)

8:30 p.m.: 6.1/10 (#1)

9:00 p.m.: 6.5/11 (#1)

9:30 p.m.: 7.0/11 (#1)

 

As for Jake versus Vienna last night, I credit the two reality fame seekers for giving me something to write about this morning. While I am no fan of this nonsense (and I do hope this dies down soon), Jake showing his anger as sobbing Vienna tried to apologize made him look more like the villain. 

 

Speaking of nonsense, The Bachelorette led into True Beauty, which dipped to a second-place 3.4/ 6 at 10 p.m. Comparably, retention for True Beauty out of the 9:30 p.m. portion of The Bachelorette was only 49 percent.

 

Second-place CBS had nothing unusual to report with its repeat combination of How I Met Your Mother (#2: 3.3/ 6), Rules of Engagement (#2: 3.8/ 6), Two and a Half Men (#2: 5.8/ 9), which always builds by double-digits, The Big Bang Theory (#2: 5.6/ 9) and CSI: Miami (#1: 5.2/ 9). Don’t forget that CSI: Miami moves to Sundays at 10 p.m. out of Undercover Boss this fall, while The Big Bang Theory is anchoring Thursday.

 

Elsewhere, NBC’s Persons Unknown, which is moving to Saturday to burn-off its final episodes, finished third at 8 p.m. (tied with a repeat of Fox’s Lie to Me) with a 2.4/ 4 in the overnights. Persons Unknown led into a two-hour edition of unnecessary Last Comic Standing, which did not impress at a 3.2/ 5 from 9-11 p.m. Take a look at the half-hour breakdown:

 

Last Comic Standing (NBC)

9:00 p.m.: 2.8/ 4 (#3)

9:30 p.m.: 3.1/ 5 (#3)

10:00 p.m.: 3.6/ 6 (#2t)

10:30 p.m.: 3.5/ 6 (#2)

 

Leading out of the Lie to Me encore on Fox was a repeat of Good Guys at a not-so-good 1.6/ 3 in the overnights (#4) at 9 p.m.

 

The CW closed the night with repeats of relocated 90210 (#5: 0.5/ 1), which is not worthy of an upcoming third season, and Gossip Girl (#5: 0.4/ 1). Passions star Blair Redford will join 90210 next season in the recurring role of a charming Brit who moves in with Ivy and her Mom. 

 

As a reminder, here is what you will be seeing on the networks on Monday this fall (with the new shows capped and in bold):