The Bachelor Leads ABC to Monday Victory


Tuesday, March 1, 2011


Prime-Time Metered Market Monday Ratings:

The Bachelor Leads ABC to Victory; NBC’s The Cape Exits with a Whimper  


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest 


TV Trivia Time:

That’s a Large Rating

The Bachelor Leads ABC to Victory; NBC’s The Cape Exits with a Whimper 

Monday 2/28/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



ABC 7.4/12

Fox    6.2/ 9

CBS   6.0/ 9
NBC 4.0/ 6
CW    1.4/ 2

-Percent Change from the Year-Ago Evening (Monday, 3/01/10):

Note: ABC aired the season-finale of The Bachelor on the year-ago evening. 

Fox: +19, CW: +17, ABC: -24, CBS and NBC: -27 each

-Yesterday’s Winners:   

The Bachelor (ABC), House (Fox), Two and a Half Men R (CBS – yes, there is still an audience in repeats given the ongoing Charlie Sheen mess), Mike & Molly (CBS)

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), 90210 (CW), The Cape (NBC), Gossip Girl (CW)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 28, 2010.   

-Ratings Breakdown:

Sappy but popular The Bachelor, which concludes the season on March 14, led ABC to overnight Monday victory, with an advantage over No. 2 Fox of 1.2 rating points. Third overall was CBS, which is not benefitting by the absence of Two and a Half Men in originals, followed by NBC and, of course, The CW.


The Bachelor averaged a season-high 7.8 rating/12 share from 8-10 p.m., finishing first in each of the four half-hours as follows:

The Bachelor (ABC)
8:00 p.m.: 7.3/11 (#1)
8:30 p.m.: 7.5/11 (#1)
9:00 p.m.: 7.9/12 (#1)
9:30 p.m.: 8.5/13 (#1)

As for upcoming Dancing with the Stars, which opens its next season on March 21, scroll down to TV Tidbits for the upcoming list of participants.


ABC capped off the evening with mystery Castle at a dominant 6.8/11 in the overnights at 10 p.m. Once Dancing with the Stars returns, expect a major fuse of interest in Castle.


Second-place Fox kicked-off the evening with old faithful House (#2: 7.1/11), which while not the force it once was still has a loyal following. Next was week four of crime solver The Chicago Code at a third-place 5.3/ 8 in the overnights at 9 p.m. Considering The Chicago Code is performing similarly to recent occupant Lie to Me, Fox must decide which, if any, of the two dramas will return next season. My personal prediction is The Chicago Code. 


In week three news, CBS sitcom Mad Love lost more steam with a third-place 5.1/ 8 at 8:30 p.m. Comparably, that dipped by 20 percent from How I Met Your Mother at 8 p.m. (#3: 6.4/10), which is worthy of accolades for the expected strength among adults 18-49. Three-week overnight track: 5.8/ 9 — 5.3/ 8 — 5.1/ 8. Like recent occupant Rules of Engagement, Mad Love is nothing more of a respectable performer than will never be able to stand on its own.


At 9 p.m. on CBS, a repeat of Two and a Half Men finished second at 7.4/11. But the absence of any further original episodes of the sitcom this season (and perhaps permanently) will be costly. The positive news for waiting-to-be renewed lead-out Mike & Molly (#2: 7.3/11 at 9:30 p.m.) was retention of 99 percent out of the Two and a Half Men encore. At 10 p.m., a repeat of the Eye net’s Hawaii Five-O finished third with a 4.9/ 8.