The Bachelor Ignites ABC to Monday Victory


Tuesday, March 15, 2011


Prime-Time Metered Market Monday Ratings:

A Night of ABC’s The Bachelor Reigns Supreme 


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest 

TV Trivia Time:

A Good Time

A Night of ABC’s The Bachelor Reigns Supreme  

Monday 3/14/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



ABC 9.0/14

Fox    5.9/ 9

CBS   5.2/ 8
NBC 4.5/ 7
CW    0.6/ 1

-Percent Change from the Year-Ago Evening (Monday, 3/15/10):

ABC: +61, NBC: + 5, Fox: -18, CBS: -19, CW: -60

-Yesterday’s Winners:   

The Bachelor (ABC), House (Fox), Two and a Half Men R (CBS), The Bachelor: After the Final Rose (ABC), Harry’s Law (NBC)


-Yesterday’s Losers (excluding repeats):

Chuck (NBC), The Event (NBC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, March 15, 2011.   


-Ratings Breakdown:

It was an easy overnight Monday victory for ABC with a full night of The Bachelor besting the No. 2 network, Fox, by a hefty 3.1 rating points. Third overall was CBS, which excluding Mad Love was in all repeats, followed by NBC and a night of encores on The CW.


The season-finale of The Bachelor scored a very dominant 9.0 rating/14 share in the metered markets, building by half-hour as follows:


The Bachelor (ABC)

8:00 p.m.: 8.3/13 (#1)

8:30 p.m.: 8.7/13 (#1)

9:00 p.m.: 9.1/14 (#1)

9:30 p.m.: 10.1/15 (#1)


Comparably, this was right on par with the year-ago season-finale of The Bachelor (9.2/14 on Monday, March 2, 2009), which translated into 15.48 million viewers and a 5.4 rating/13 share among adults 18-49. At 10 p.m. on ABC was special The Bachelor: After the Final Rose at a dominant 9.0/14 in the overnights. Coming up on ABC next Monday is the season-premiere of Dancing with the Stars.


Fox had a typical Monday care of House, which finished second at 8 p.m. with a very respectable 7.0/11 in the overnights at 8 p.m., followed by freshman crime solver The Chicago Code at a third-place 5.0/ 7 at 9 p.m. Comparably, retention for The Chicago Code out of the 8:30 p.m. portion of House (7.2/11) was 69 percent. If Fox has to choose between The Chicago Code and former occupant Lie to Me for next season, my guess is it will pick the younger Chicago Code. Stay tuned.


Repeat riddled CBS had nothing unusual to report with its combination of an encore telecast of already renewed How I Met Your Mother (#3: 4.2/ 7), an original episode of recently introduced Mad Love (#3: 4.5/ 7), and repeats of Two and a Half Men (#2: 6.7/10), Mike & Molly (#2: 5.6/ 8) and Hawaii Five-O (#3: 5.0/ 8) from 9-11 p.m. Minus the original lead-in support, week five of Mad Love dipped to a series low. Five-week overnight track for Mad Love: 5.8/ 9 — 5.3/ 8 — 5.1/ 8 – 4.9/ 7 – 4.5/ 7. As for Two and a Half Men, yes…there is still an audience despite all the recent Charlie Sheen mishegoss. 


NBC remained out of the competitive loop from 8-10 p.m. with its combination of Chuck (#4: 3.3/ 5) and The Event (#4: 3.2/ 5). But older-skewing Harry’s Law continues to earn its keep with a second-place 7.2/12 in the overnights at 10 p.m. Comparably, Harry’s Law built from the 9:30 p.m. portion of The Event (3.2/ 5) by a whopping 125 percent, which earns it a spot on the “winner’s” listing. As expected, taking already on the fence freshman drama The Event off the air for three months was not beneficial.


Last, and very least, were The CW’s serialized 90210 (0.6/ 1) and Gossip Girl (0.5/ 1), which never resonate in non-originals.


Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not


-National Ratings – Week of March 7 To-Date:

Results for the full week will be released tomorrow. But based on the live plus same day ratings through Friday, March 11, Fox leads the week in both total viewers and adults 18-49. Fox will, no doubt, dominate in the demo by significant proportions, but the variation between Fox and CBS in total viewers will decrease once Sunday is factored into the mix. 


Here are the overall results in primetime from Monday, March 7 through Friday, March 11:

Total Viewers:

Fox: 12.50 million, CBS: 10.44, ABC: 5.52, NBC: 5.07, CW: 1.09

Adults 18-49:

Fox: 4.2 rating/12 share, CBS: 2.3/ 7, ABC: 1.7/ 5, NBC: 1.5/ 4, CW: 0.4/ 1


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options


Tuesday 3/15/11


 8:00 p.m. No Ordinary Family (R)

 9:00 p.m. V

10:00 p.m. Detroit 1-8-7

 8:00 p.m. NCIS (R)

 9:00 p.m. NCIS: Los Angeles (R)

10:30 p.m. The Good Wife (R)

 8:00 p.m. The Biggest Loser: Couples (two hours)

 10:00 p.m. America’s Next Great Restaurant (R)


 8:00 p.m. Glee

 9:00 p.m. Raising Hope

 9:30 p.m. Traffic Light


 8:00 p.m. One Tree Hill (R)

 9:00 p.m. Hellcats (R)


TV Tidbits:

Notes of Interest

-A Hot Show on ABC:

Production has begun on Canadian drama The Hot Zone, a medical procedural set in 2006 at the only military hospital providing advanced surgical care in all of Southern Afghanistan. It will air on Global and has been acquired by ABC for this summer. Thirteen episodes will be shot in Toronto until July 2011.  


-ABC Announces The Next Bachelorette:

Ashley Hebert will get a second chance for love reality TV style in the upcoming seventh edition of ABC’s The Bachelorette. It premieres on Monday, May 23 at 9 p.m. ET/PT and is regularly scheduled in the 8-10 p.m. block. The Bachelorette comes one week after the season-finale of Dancing with the Stars.   


-Also on ABC:

Debuting after of The Bacherette on Monday, May 30 at 10 p.m. ET/PT is Extreme Makeover: Weight Loss Edition, which will document the makeover of eight obese individuals who set out of lose half of their body weight in a period of one year. The second season-premiere of Shark Tank, meanwhile, has been pushed up to Sunday, March 20 at 9 p.m. ET/PT into the season (or series) finale of Detroit 1-8-7 at 10 p.m. ET/PT, which will preempt the regularly scheduled Desperate Housewives and Brothers & Sisters. Shark Tank will air in the Friday 8 p.m. hour as planned beginning on March 25.


-Upcoming Names in Syndicated Talk for Fall 2012:

Katie Couric, whose contract with the CBS Evening News expires in June, remains a definite option in the world of first-run syndicated talk beginning in fall 2012. But another not so new name that has been thrown into the mix is former talk show host Ricki Lake, who successfully targeted young female viewers from 1993 to 2005, and has expressed interest in returning. Next fall, of course, will feature the premiere of Anderson from Telepictures, hosted by CNN’s Anderson Cooper.


-John Edward on Dr. Oz Today:

Psychic medium extraordinaire John Edward, who I will always support 100 percent, will be featured on today’s installment of Sony Pictures Television talker Dr. Oz. Themed “Psychic Mediums: Are They the New Therapists?,” John will conduct readings and discuss how communicating with the deceased can help with the healing process of losing a loved one. Check local listings for airtimes.


TV Trivia Time: