The Bachelor Ignites ABC to Monday Victory

THE PROGRAMMING INSIDER

Tuesday, March 15, 2011

 

Prime-Time Metered Market Monday Ratings:

A Night of ABC’s The Bachelor Reigns Supreme 

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest 
 

TV Trivia Time:

A Good Time
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A Night of ABC’s The Bachelor Reigns Supreme  

 
Monday 3/14/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

ABC 9.0/14

Fox    5.9/ 9

CBS   5.2/ 8
NBC 4.5/ 7
CW    0.6/ 1
 
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-Percent Change from the Year-Ago Evening (Monday, 3/15/10):

ABC: +61, NBC: + 5, Fox: -18, CBS: -19, CW: -60
 
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-Yesterday’s Winners:   

The Bachelor (ABC), House (Fox), Two and a Half Men R (CBS), The Bachelor: After the Final Rose (ABC), Harry’s Law (NBC)

 

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), The Event (NBC)

  
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, March 15, 2011.   

 
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-Ratings Breakdown:

It was an easy overnight Monday victory for ABC with a full night of The Bachelor besting the No. 2 network, Fox, by a hefty 3.1 rating points. Third overall was CBS, which excluding Mad Love was in all repeats, followed by NBC and a night of encores on The CW.

 

The season-finale of The Bachelor scored a very dominant 9.0 rating/14 share in the metered markets, building by half-hour as follows:

 

The Bachelor (ABC)

8:00 p.m.: 8.3/13 (#1)

8:30 p.m.: 8.7/13 (#1)

9:00 p.m.: 9.1/14 (#1)

9:30 p.m.: 10.1/15 (#1)

 

Comparably, this was right on par with the year-ago season-finale of The Bachelor (9.2/14 on Monday, March 2, 2009), which translated into 15.48 million viewers and a 5.4 rating/13 share among adults 18-49. At 10 p.m. on ABC was special The Bachelor: After the Final Rose at a dominant 9.0/14 in the overnights. Coming up on ABC next Monday is the season-premiere of Dancing with the Stars.

 

Fox had a typical Monday care of House, which finished second at 8 p.m. with a very respectable 7.0/11 in the overnights at 8 p.m., followed by freshman crime solver The Chicago Code at a third-place 5.0/ 7 at 9 p.m. Comparably, retention for The Chicago Code out of the 8:30 p.m. portion of House (7.2/11) was 69 percent. If Fox has to choose between The Chicago Code and former occupant Lie to Me for next season, my guess is it will pick the younger Chicago Code. Stay tuned.

 

Repeat riddled CBS had nothing unusual to report with its combination of an encore telecast of already renewed How I Met Your Mother (#3: 4.2/ 7), an original episode of recently introduced Mad Love (#3: 4.5/ 7), and repeats of Two and a Half Men (#2: 6.7/10), Mike & Molly (#2: 5.6/ 8) and Hawaii Five-O (#3: 5.0/ 8) from 9-11 p.m. Minus the original lead-in support, week five of Mad Love dipped to a series low. Five-week overnight track for Mad Love: 5.8/ 9 — 5.3/ 8 — 5.1/ 8 – 4.9/ 7 – 4.5/ 7. As for Two and a Half Men, yes…there is still an audience despite all the recent Charlie Sheen mishegoss. 

 

NBC remained out of the competitive loop from 8-10 p.m. with its combination of Chuck (#4: 3.3/ 5) and The Event (#4: 3.2/ 5). But older-skewing Harry’s Law continues to earn its keep with a second-place 7.2/12 in the overnights at 10 p.m. Comparably, Harry’s Law built from the 9:30 p.m. portion of The Event (3.2/ 5) by a whopping 125 percent, which earns it a spot on the “winner’s” listing. As expected, taking already on the fence freshman drama The Event off the air for three months was not beneficial.