Bachelor Ignited ABC Wins Monday


 
THE PROGRAMMING INSIDER
Tuesday, March 2, 2010
 

Prime-Time Metered Market Monday Ratings:

An All Bachelor Night Leads ABC to Victory 

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Yabba-Dabba-Doo!
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Prime-Time Metered Market Monday Ratings:

An All Bachelor Night Leads ABC to Victory  

 
Monday 3/01/10
 

              HH
          Rtg/Shr

ABC   9.8/15
CBS    8.2/12
NBC   5.5/ 8
Fox     5.2/ 8
CW     1.2/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, March 2, 2009):

NBC: +25, CW: +20, CBS: + 2, ABC: + 1, Fox: -17

   
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-Yesterday’s Winners:  

The Bachelor: On the Wings of Love (ABC), How I Met Your Mother (CBS), Two and a Half Men (CBS), The Big Bang Theory (CBS), The Bachelor: On the Wings of Love – After the Final Rose (ABC)

 
-Honorable Mention:
24 (Fox)
 

-Yesterday’s Losers (excluding repeats):

Life Unexpected (CW)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, March 1, 2010.   

 
 
-Ratings Breakdown:

ABC led this first Monday in March, beating second-place CBS by a comfortable 20 percent in the overnights. In the distant No. 3 spot was NBC, followed by Fox and The CW, which aired a double does (repeat and original) of Life Unexpected. 

 

ABC’s victory was a result of the season-finale of The Bachelor: On the Wings of Love, which averaged a solid 9.8 rating/14 share in the overnights from 8-10 p.m., building by half-hour as follows:

 

The Bachelor: On the Wings of Love (ABC)

8:00 p.m.: 9.2/14 (#1)
8:30 p.m.: 9.6/14 (#1)
9:00 p.m.: 9.4/14 (#2)
9:30 p.m.: 10.6/15 (#1)
 

While I have personally poked fun at The Bachelor for years, I was one of the many people who tuned into see Jake choose Vienna. Leading out of the season finale was special The Bachelor: On the Wings of Love – After the Final Rose at a dominant 9.9/16 from 10-11 p.m. For more on Jake Pavelka, see TV Tidbits below.

 

Kudos to ABC for a very successful season of The Bachelor. 

 

In season-premiere news, the return of benchwarmer CBS sitcom Rules of Engagement finished second at 8:30 p.m., with a 6.2/ 9 in the overnights. Comparably, retention out of lead-in How I Met Your Mother (#2: 7.0/10) was 89 percent (which was similar to former occupant Accidentally on Purpose). CBS moved into overnight winner’s circle at 9 p.m. care of veteran Two and a Half Men at a 10.5/15 — the highest rated show of the evening. Next was The Big Bang Theory (#2: 9.7/14 at 9:30 p.m.), which normally builds among adults 18-49, followed by CSI: Miami (#2: 7.9/13 at 10 p.m.), which took a backseat to The Bachelor special. 

 

The question at NBC, of course, was if The Winter Olympics would have a positive impact on the network’s schedule. Although relocated Law & Order was an improvement over former 9-11 p.m. occupants Heroes and The Jay Leno Show, the network still finished a distant third for the night, with an anticipated fourth-place ranking among adults 18-49. Chuck opened the evening with an uneventful fourth-place 4.9/ 7 at 8 p.m., followed by a two-hour installment of Law & Order at a 5.8/ 9 in the overnights from 8-10 p.m. Here is the half-hour breakdown:

 
Law & Order (NBC)
9:00 p.m.: 5.4/ 8 (#4)
9:30 p.m.: 6.0/ 9 (#3t)
10:00 p.m.: 5.8/ 9 (#3)
10:30 p.m.: 6.0/10 (#3)
 

Next was Fox care of a repeat of House (#4: 4.5/ 7) and 24 (#3: 6.1/ 9), which build from the 8:30 p.m. portion of the House encore (4.6/ 7) by 33 percent. The CW opened with a repeat of Life Unexpected (#5: 0.9/ 1), followed by an original installment of the drama at a 1.4/ 2 at 9 p.m. (which was also, of course, No. 5). Life Unexpected will air in originals beginning next Monday, followed by the return of Gossip Girl.