AT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney

But sharing key assets like Friends 'is not a good model,' said Kevin Reilly

One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry.

But AT&T doesn’t see the direct-to-consumer space as a winner-takes-all, Turner chief Kevin Reilly said today at the Television Critics Association’s winter press tour in Pasadena, Calif.

Reilly, who is president of TBS and TNT as well as CCO for Turner Entertainment, added another title—CCO, WarnerMedia direct-to-consumer—in December, as he was tapped to oversee content for the new streaming offering.

The still-unnamed OTT product, which AT&T first announced in

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