AT&T’s Ad Revenues Stabilize in Third Quarter

Delayed NBA games gave the media giant a boost after a painful first half of 2020, but Covid-19 is still hammering the business

After AT&T’s advertising revenues were decimated by a third in the second quarter, things are looking up. Sort of.

In third quarter earnings released this morning, AT&T’s advertising revenues ticked up 10.2% to $1.7 billion. The gains were driven almost entirely by the NBA season’s resumption and political advertising that have helped stabilize the continued challenges Covid-19 is having across the entertainment and media industry broadly and AT&T in particular.  

Turner, which owns cable properties like TBS, TNT, CNN, truTV and manages Turner Sports, was a bright spot for the segment.

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